Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Marketing Insider Group

OCTOBER 13, 2020

Or, maybe you like to blame it on those darn millennials. Culture change has become linked with attracting millennials – more flexible work hours, unlimited vacation time, gym perks. Prometheus just brought us the next generation of fire. Marketing professionals already know how critical authenticity is.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. So, obviously we all want to know what contributed to this success.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Martech

MAY 13, 2022

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Mobile marketing can also be more effective than traditional digital campaigns in countries that rely more on phones than computers for internet access.

Transform 126

Transform Gen Z Shoppers Retail 126

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Figure out how to position your brand.

Market Research 111

Market Research Gen Z Price B2C 111

Neil Patel

NOVEMBER 30, 2020

Customer Preference. Consider which support channels fit your customer’s needs. Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media.

Customer 103

Customer CRM Gen Z Price 103

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Build out your chatbot content strategy The next step is to figure out what content you want customers to engage with throughout the chatbot interaction.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98