Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Figuring out how to make your marketing click with a younger crowd is easier than you think. Marketing trends come and go.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. because we want a slice of it too.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Marketing Insider Group

OCTOBER 13, 2020

Sending emails, creating ads, promoting our products, creating press releases.” Prometheus just brought us the next generation of fire. Not just from millennials, or Gen Z, who do truly want aligned values and to have purpose in their job, but society, in general, has changed. Marketers are motivators.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points. Fresh products.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

MAY 13, 2022

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 127

Transform Gen Z Shoppers Retail 127

Neil Patel

NOVEMBER 30, 2020

Customer Preference. Consider which support channels fit your customer’s needs. Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Only two tier options Less adaptable for B2C support.

Customer 103

Customer CRM Gen Z Price 103

Sprout Social

APRIL 6, 2023

The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience. Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98