Delivering episode 34: Shazad Beharry on going email first in an omnichannel world
Litmus
JANUARY 22, 2021
Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America. So I worked with my leadership team at my previous company to develop a email marketing program. So we run customer marketing program in terms of email, direct mail and SMS.
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