Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take.

Management 131

Management CMO Marketing Marketers 131

Martech

MAY 18, 2022

This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Read next: What is digital asset management? For DAM librarians today, managing metadata can already be a challenge,” said Tant. “My Personalization.

Management 102

Management Digital Marketing Branding Transform 102

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

OCTOBER 18, 2024

However, I decided to collaborate with the custom “marketing strategist” GPT I created to save time. Generative AI can act like a prospect or customer persona and give your marketing team feedback on your campaigns to optimize them as they are creating them. I earned my MBA (from Georgetown University, Hoya Saxa!),

Copywriting 134

Copywriting Entertainment Marketing Marketers 134

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Marketing Insider Group

SEPTEMBER 3, 2024

Ad Management Budgeting and Bid Management: Set a budget that aligns with your goals and manage your bids to maximize the return on your investment. Following these lists assists in creating a strategy for engaging with your audience and converting them into customers.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

SMEI

JANUARY 12, 2024

Graduate Group at TDTU Ton Duc Thang University, together with SMEI Vietnam, would like to thank the guests, organizers, and students for contributing to the success of the Course 22 SCPS TM and SCPM TM International Certificate Award Ceremony, the high quality program, majoring in marketing at Ton Duc Thang University.

Marketing 266

Marketing Marketers Management Market Research 266

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Martech

SEPTEMBER 18, 2024

Fortunately, brands have a huge advantage—their existing relationship with customers. In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Base.ai

JANUARY 27, 2025

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management. Senior management cares about outcomes that directly impact the business. Show how your programs:

Branding 52

Branding Customer Marketing Management Customer 52

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Sprout Social

FEBRUARY 20, 2025

Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt. Most brands dont have a dedicated influencer marketing team. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

Influencer Marketing 81

Influencer Marketing Transform Marketing Marketers 81

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Adobe Experience Cloud Blog

APRIL 6, 2018

In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. Kelsie Swensen, a marketing manager at Egencia, attested to how one particular software made her look like a rock star internally. Promote Your Product by Promoting Your Customers.

Promotion 134

Promotion Product Customer Thought Leadership 134

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Advertising 52

Advertising Advertisers User-Generated Management 52

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 118

Customer Education Customer Acquisition User-Generated 118

Marketing Insider Group

AUGUST 26, 2020

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots.

Marketing 129

Marketing Marketers Management Place 129

Welcome Software

NOVEMBER 14, 2024

For ultimate personalization to your brand and customers, marketers can feed Opal with: Custom instructions Brand information User-specific preferences You know, as opposed to ChatGPT's generic, robotic and very-obviously-AI-generated spiel when you ask it to write you a blog post. Yep, that's right.

User-Generated 52

User-Generated Management Branding Product 52

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. 2 out of 3 change management initiatives fail. Doing what?”

Gen Z 145

Gen Z Millennials CMO Marketing 145

Adobe Experience Cloud Blog

JANUARY 26, 2015

By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot. For example, ChiefMarTech reported there was over $3.3B Content Managem ent/Collaboration.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

MARCH 13, 2019

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Martech

JANUARY 12, 2023

The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Marketing will place all related assets in a single collection.

Product 108

Product Global Marketing Management Digital Marketing 108

Sprout Social

MAY 25, 2022

Even though leaders generally know this, only 17% of candidates say their manager facilitates the process of applying for internal jobs. Take social media managers, for example. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 128

CMO Social Media Marketing Price Management 128

Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

In today’s world, you as a marketer must engage prospects and customers across many different channels, with more content, at exactly the right moment. But to do so, you are likely managing dozens of programs and content assets at any given time. Automatically manages communication frequency.

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Hubspot Marketing

MARCH 4, 2019

Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. Inbenta also offers a dialog manager, which allows you to craft custom conversation flows and paths.

Analytics 145

Analytics Management Customer Product 145

Adobe Experience Cloud Blog

JUNE 23, 2017

Once you’ve developed a strategy and identified who you’re looking to build a relationship with, you’ll need to think about how to collaborate with the key stakeholders involved in managing an influencer engagement program. Content marketing managers to create content that incorporates influencer responses and views in blogs, ebooks, etc.

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Ajay Sarpal , Consultant.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Base.ai

MAY 3, 2023

Part 1: Managed or Self-serve References ? We had a super-productive reference management roundtable session with some super-productive practitioners, and we want to share some of the great things that were discussed. Q: One of the toughest challenges of Reference Management is the need to work with teams.

Management 52

Management Communications Education Customer 52

Adobe Experience Cloud Blog

JUNE 21, 2019

Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. Where we are today .

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform 112

Transform CMO User-Generated Management 112

Adobe Experience Cloud Blog

MAY 11, 2012

Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers? Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Thirdly, create the conversation.

User-Generated 115

User-Generated CRM Marketing Marketers 115

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs. 2015 Is the Year of Sales and Marketing Alignment.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134