Adobe Experience Cloud Blog

MARCH 24, 2016

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). If customer marketing and referrals are important, you may need software to drive advocacy. This is an obvious point, but make sure you put energy and thought into this blueprint.

Thought Leadership 91

Thought Leadership Energy CRM Place 91

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems.

Transform 109

Transform Whitepaper Thought Leadership Key Performance Indicator 109

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Content Marketing Institute

FEBRUARY 20, 2018

While your company should certainly have a content strategy – a strategic plan for all its content usage across the enterprise – content marketers benefit from having a strategic road map that focuses exclusively on using content to attract, acquire, and engage prospects and customers. What’s in a content marketing strategy?

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? Expansion typically involves creating new products or services or entering new markets altogether.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

Litmus

MAY 4, 2021

As the voice of the business and champion of the customer, marketing should take a leading role in your company’s DEI initiatives. The pace of change in the marketplace continues to accelerate, making it the right time to transform your marketing organization and be ready for what’s next.

Transform 86

Transform Marketers Marketing Finance 86

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. 53 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Rock Content

AUGUST 25, 2020

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Interactive content.

Transform 95

Transform Whitepaper User-Generated Law 95

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral.

Thought Leadership 48

Thought Leadership PR Marketers Marketing 48

Marketing Insider Group

MAY 31, 2012

Marketing wastes significant dollars on campaigns that just don’t work – @ tjaros #sds12. Avoid having every marketing manager own their own campaign!!! buyer journey is at the center of the new marketing ecosystem #sds12. content is the currency of marketing says @ jneeson and @ MarilynReap #sds12.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Lusha

NOVEMBER 11, 2024

Expand into New Markets or Customer Groups Researching New Markets Before entering new markets or targeting new customer groups, it’s important to do thorough research. This helps you understand the opportunities and challenges.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

NOVEMBER 18, 2024

For example, if your company wants to expand into new markets, your sales strategy should include targets for getting customers in those areas. These tools can include: Content Management Systems: Organize and share sales materials, making them easy for your team to access.

CRM 40

CRM Transform Price Communications 40