Customer Marketing Management Product Marketing 
Base.ai
MAY 3, 2022
As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.
Adobe Experience Cloud Blog
DECEMBER 4, 2018
Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Know the Customer. Sales drives revenue. You’re not alone.
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Base.ai
MAY 3, 2022
Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.
illumin
AUGUST 30, 2024
Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.
Martech
JUNE 26, 2024
The secret sauce is determining the right team for each event, including McGuire or Goldcast’s head of events, the head of marketing or the associate community manager. “We The three main focuses I would work on would be our customer team getting all that information out to customer marketers and CSMs,” she said.
Sprout Social
MAY 25, 2022
Even though leaders generally know this, only 17% of candidates say their manager facilitates the process of applying for internal jobs. Take social media managers, for example. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.
Litmus
NOVEMBER 12, 2021
In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar? We recorded the whole thing.
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