Adobe Experience Cloud Blog

APRIL 6, 2018

In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. Kelsie Swensen, a marketing manager at Egencia, attested to how one particular software made her look like a rock star internally. Promote Your Product by Promoting Your Customers.

Promotion 134

Promotion Product Customer Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

OCTOBER 1, 2014

According to Forbes, word-of-mouth recommendations influence 80% of purchases, and people referred by customers are 3-5 times more likely to convert to customers. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers? Looking for Higher Marketing ROI?

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 13, 2019

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.

Thought Leadership 134

Thought Leadership CMO Advertisers Advertising 134

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing.

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Thought Leadership Transform Health Analytics 98

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Leverage the holidays for customer marketing by speaking to their needs around the season.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Adobe Experience Cloud Blog

JUNE 23, 2017

Once you’ve developed a strategy and identified who you’re looking to build a relationship with, you’ll need to think about how to collaborate with the key stakeholders involved in managing an influencer engagement program. Content marketing managers to create content that incorporates influencer responses and views in blogs, ebooks, etc.

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

In today’s world, you as a marketer must engage prospects and customers across many different channels, with more content, at exactly the right moment. But to do so, you are likely managing dozens of programs and content assets at any given time. Automatically manages communication frequency. Lead Nurturing'

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Leveraging innovative AI technology in your marketing automation system empowers you to create microsegments. Rather than targeting dozens of CFOs at large private construction companies, you can narrow your focus on the three executives who: Manage finances for privately held organizations with more than 1,000 employees.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 12, 2017

Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers. The product managers consider this “listening” critical to their ability to do their jobs well.

Customer 134

Customer Thought Leadership Place Management 134

Adobe Experience Cloud Blog

JUNE 21, 2019

Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. Where we are today .

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Adobe Experience Cloud Blog

JUNE 11, 2014

Build Deep, Enduring Relationships with Customers Over Time. Let’s face it, it is frequently more cost effective and easier to keep and grow an existing customer than it is to constantly acquire new customers. The chart below illustrates how complex a customer journey can be. Is the future of digital marketing here?

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 2, 2019

Meet Karan Hari, a senior product manager for GlobalLogic who has been promoted three times and quadrupled his income ever since becoming a Champion. Ever since joining the program, I’ve had three promotions from assistant manager to senior consultant. In addition to evolving as a marketing professional, I’ve quadrupled my income.

Thought Leadership 120

Thought Leadership Promotion Management Branding 120

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights. Chelsea Kiko of McGraw Hill Education aces advanced customer engagement practices. The Ambassador.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Adobe Experience Cloud Blog

APRIL 13, 2016

Many of us have had at least one job where the hiring manager asks you to explain an issue you faced at a previous company, how you managed it, and the outcome. Then, demonstrate how your company specifically addressed their needs and how it impacted their prospects and customers, marketing organization, and company.

Customer 91

Customer Thought Leadership Whitepaper SEO 91

Adobe Experience Cloud Blog

JUNE 19, 2017

So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. They apologized profusely and told me management would address the issue. To my surprise, @RegionalGroceryChain™ tweeted back at me! I felt vindicated. Then weeks went by.

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. 1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Ring 1: The audience disconnect Ring No. The irony is breathtaking.

Branding 126

Branding Thought Leadership Manufacturing Marketing 126

Adobe Experience Cloud Blog

MARCH 24, 2016

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. If customer marketing and referrals are important, you may need software to drive advocacy.

Thought Leadership 91

Thought Leadership Energy CRM Place 91

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems. Start Your Transformation with Thought Leadership.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Marketers are also beginning to venture beyond their traditional tech stack as they discover the efficiencies of tools like customer relationship management (CRM) platforms, which are typically used by sales teams. Then, you can gather the rest of the information later.

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Telemarketing CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

DECEMBER 4, 2018

In this respect, the role of the product marketer is more akin to that of sociologist or psychologist than product manager or technologist. The output of this project became the blueprint for how we communicated across marketing, had sales conversations, and priced our solution. Plans for Success. Spending Time with Sales.

Product Marketing 133

Product Marketing Product PR Price 133

Adobe Experience Cloud Blog

JULY 3, 2018

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Meet Chelsea Kiko, a senior marketing ops manager for Hileman Group, who has excelled in her career, made close friends, and built her personal brand. Their manager wanted to particularly hire another Champion and I was a good fit. Let’s hear from our veteran Champions ! You will be glad you did.

Thought Leadership 87

Thought Leadership Promotion Management Branding 87

Adobe Experience Cloud Blog

DECEMBER 15, 2015

Many think online communities are strictly for customer marketing, upsells and advocacy, and as such, marketing-owned. But it is much more than that–they allow for instant, unlimited communication and unparalleled networking, giving customers a chance to build stronger relationships with each other and the business.

Thought Leadership 91

Thought Leadership Finance Communications Customer 91

Adobe Experience Cloud Blog

JUNE 24, 2013

By enabling companies to buy marketing software like any of these services, the cloud-based solutions removed the largest impediment to marketing technology adoption. While this is great for marketers since innovation and competition leads to better solutions, it can also be overwhelming and un-integrated. Modern Marketing'

Fashion 134

Fashion Marketing Marketers Analytics 134

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Customer support. New customer marketing. Setting an Agenda.

User-Generated 132

User-Generated Analytics Thought Leadership Shoppers 132

Adobe Experience Cloud Blog

DECEMBER 9, 2019

Second, I was able to move on from being a marketing automation manager in the UK to becoming a MarTech professor in the US, as well as become an advanced Marketo user. The post Marketo Champion Juli James About the Community Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 20

Thought Leadership Education Promotion Branding 20

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights. Chelsea Kiko of McGraw Hill Education aces advanced customer engagement practices. The Ambassador.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Proof: How can you show the business that what you’re doing is winning customers?

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Meet Chelsea Kiko, a senior marketing ops manager for Hileman Group, who has excelled in her career, made close friends, and built her personal brand. Their manager wanted to particularly hire another Champion and I was a good fit. Let’s hear from our veteran Champions ! You will be glad you did.

Thought Leadership 48

Thought Leadership Promotion Management Branding 48

Marketing Insider Group

MAY 31, 2012

Marketing wastes significant dollars on campaigns that just don’t work – @ tjaros #sds12. Avoid having every marketing manager own their own campaign!!! Road to revenue starts with thought leadership – Symantec #Sds12. Marketing ROI is the most important issue driving change in marketing orgs.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52