Adobe Experience Cloud Blog

JANUARY 21, 2016

Customer Marketing: I think that Marketing, as a function, will be forced to work more closely than ever with customer success and service teams. In 2016—a combination of broad reach and target account marketing combined with much tighter sales and marketing alignment will set you up for success.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketers 91

Marketing Insider Group

AUGUST 10, 2020

To do so, we had to “deputize” some of our colleagues in Field Marketing and give them a crash course in ABM with a limited menu of tactics that support custom marketing but do so from a distance.

Transform 138

Transform CMO Marketers Marketing 138

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Where should I conduct market research?

Market Research 111

Market Research Gen Z Price B2C 111

Litmus

NOVEMBER 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way.

CMO 119

CMO Email Marketing Communications Branding 119

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 72

Branding Customer Journey Retail B2C 72

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 70

Branding Customer Journey Retail B2C 70

Set Up

OCTOBER 4, 2022

The CMOs interviewed for the Gartner survey aligned with the interviews we conducted with marketing leaders. If this sounds like something you need, read more about it: Helping Brands Find their Perfect Agency through Custom Marketing Agency Search. As you’re determining your marketing budget, outline your goals for the year.

CMO 52

CMO Health Marketers Marketing 52

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Lusha

NOVEMBER 18, 2024

Sales teams that use data gain a big advantage in: Understanding their customers Identifying opportunities Making informed decisions Data can provide valuable insights into: Customer behavior: What are your customers’ pain points? Market trends: What are the latest developments in your industry?

CRM 40

CRM Transform Price Communications 40

Rock Content

AUGUST 25, 2020

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends.

Transform 95

Transform Whitepaper User-Generated Law 95

Litmus

NOVEMBER 2, 2023

Automating time-consuming and monotonous tasks frees up your marketing and sales teams to focus on big picture ideas, long-term strategy, and conversions, instead of spending hours per day combing through data or plotting out email send-times customer by customer.

Marketers 102

Marketers Marketing User-Generated Email Marketing 102

Rock Content

FEBRUARY 1, 2018

Align with marketing around the customer. For any social program to work, it needs to be aligned to the customer. Marketing needs to provide guidance on who the target customers are and how those customers use digital channels. Build long-term customer relationships. Program management plays.

Education 53

Education Entertainment Market Trends Customer 53

Lusha

NOVEMBER 11, 2024

Diversify Your Products or Services Finding New Product or Service Opportunities Adding new products or services can help you reach new markets, appeal to more customers, and reduce reliance on a single offering. By using data tools and techniques, you can better understand your customers, market, and business performance.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Hubspot Marketing

JUNE 6, 2022

Will brands invest in experiential marketing? HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage.

Branding 142

Branding Food B2C Health 142

Litmus

MAY 27, 2022

Courtney Grab, Customer Marketing Lifestyle Manager. The only thing that turned me off from the email was that it was a text-heavy all image email with no alt text. Such a missed opportunity. I’m going to go recreate it as a live text email later for funsies. Subject Line: Look Closer. Preview Text: You’ve seen our label.

Email Marketing 86

Email Marketing Price Management Promotion 86

Martech

NOVEMBER 7, 2024

This process helps marketers cast a wider net during the ideation phase, ensuring no valuable segments are missed before moving into targeting and positioning. What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends.

Market Segmentation 118

Market Segmentation Non-Profit Transform Marketers 118

Marketing Insider Group

JULY 9, 2024

Research is critical, as you’ll want to: Analyze market trends Study your competitors Gather data from existing clients These steps help define and identify your ideal customers. Marketing Insider Group can assist as you work toward your marketing goals with our Content Builder Services.

Branding 115

Branding Whitepaper B2C Finance 115