Marketing Insider Group

APRIL 12, 2011

What is your return on marketing? This question can come from sales, company leadership or even be debated within marketing. Many marketers cringe. And some marketers rise up, fill their chest with air and answer with confidence. The New Marketing Accountability. Each marketing objective has its own nuance.

Marketers 94

Marketers Marketing Price Promotion 94

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 101

Management Key Performance Indicator Marketers Marketing 101

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Management 131

Management CMO Marketers Marketing 131

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 117

Transform CMO Marketing Automation Platform Marketers 117

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Why you need a content marketing strategy. Before we get started. cmicontent Click To Tweet.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Market Research 111

Market Research Gen Z Price B2C 111

Litmus

MAY 4, 2021

Is your marketing organization ready for what’s next ? As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. Marketing has never been more complex.

Transform 86

Transform Marketers Marketing Finance 86

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. But supporting sales by providing content as a marketing person can be tricky.

Whitepaper 75

Whitepaper Customer Journey Education Marketers 75

Sprout Social

AUGUST 17, 2021

Customer experience starts with social media. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. Social became the go-to channel and a catalyst for keeping the customer journey moving.

Customer 133

Customer Transform Customer Journey Retail 133

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

MARCH 24, 2016

Author: Heidi Bullock Earlier this week, the big marketing technology (MarTech) conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. Look at all of these new companies with interesting new offerings.

Thought Leadership 91

Thought Leadership Energy CRM Place 91

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.

Thought Leadership 48

Thought Leadership PR Marketers Marketing 48

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Channel: not every marketer belongs on Facebook.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? Expansion typically involves creating new products or services or entering new markets altogether.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. What types of customization are there? How to apply personalization through Content Marketing?

Transform 95

Transform Whitepaper User-Generated Law 95

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. ” @ aquarry @ wittlake sales and marketing alignment: just get it done! Cheesy line? Ok, I’ll stop.). Key question! BrennerMichael.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. What if you had a plan to handle market complexities and drive sales consistently?

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

GrowPowerful

MARCH 5, 2023

Marketing fundamentals are the same across industries. You need a strategy for marketing leadership that can help you reach that next growth milestone. A formula that is successful for marketing leadership is to tie it into all aspects of the company. In other words, don’t think of marketing in marketing terms.

CMO 52

CMO CRM Marketing Strategy Communications 52

Lusha

NOVEMBER 18, 2024

A sales strategy is a complete plan that outlines how your business will: Approach the market Target customers Close deals Think of it as a playbook for your sales team. A good sales strategy has several key parts: Target market identification: Who are your ideal customers? What problems do they have? What do they need?

CRM 40

CRM Transform Price Communications 40