Customer Marketing Marketers Succession Management 
Base.ai
APRIL 18, 2022
If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.
Adobe Experience Cloud Blog
APRIL 25, 2018
Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.
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Base.ai
MAY 16, 2019
“Why should my customer success team think about marketing?” is a question I often hear from customer success leaders in various domains and industries. My short answer is that customer success must evolve with the customer experience, and the customer experiences are more digital and personalized than ever before.
Martech
JULY 25, 2022
There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.
Martech
FEBRUARY 22, 2022
Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. More specifically, we’ll cover: Why is customer experience important?
Adobe Experience Cloud Blog
NOVEMBER 9, 2018
You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Customer support. New customer marketing.
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