Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Leads thought leadership conversations offline and online.

Branding 113

Branding Thought Leadership Marketers Marketing 113

Adobe Experience Cloud Blog

OCTOBER 1, 2014

Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers. The truth is that marketing to current customers gets you a higher return on investment.

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.

Thought Leadership 48

Thought Leadership PR Marketers Marketing 48

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy.

SEO 133

SEO Customer User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

Author: Sanjay Dholakia We’re living in a Marketing First world. Over the past few weeks, I’ve dug deeply into the results of “ The Rise of the Marketer ,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. But this approach is going to change.

Thought Leadership 134

Thought Leadership Marketers Marketing Shoppers 134

Adobe Experience Cloud Blog

APRIL 25, 2014

Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

If basic is all we aim for, we fail as marketers. Today’s marketers must go the extra mile and shoot for peak personalization. Marketing automation systems enable you to take personalization from basic to brilliant. It’s the blood running through marketing’s veins. Getting in tune with your customers and colleagues.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

OCTOBER 16, 2020

The Marketo Engage Champion program represents an elite group of our most advanced Marketo Engage users and brand ambassadors who are Marketo Engage Certified Experts (MCE) and actively share their knowledge and expertise in the Marketing Nation Community. Champion Spotlight in the Marketing Nation Community .

Thought Leadership 134

Thought Leadership Product Customer Branding 134

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Recruitment content.

Thought Leadership 145

Thought Leadership Education Communications User-Generated 145

Adobe Experience Cloud Blog

MAY 20, 2019

Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. According to this Invesp infographic: It’s five times more expensive to attract a new customer than it is to keep an existing one. Retaining your customers. Keeping customers requires satisfying them at every turn.

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Adobe Experience Cloud Blog

JUNE 11, 2014

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

Author: Dayna Rothman As a marketer, you no longer control the flow of information that buyers seek about your products and services. This shift in buyer behavior puts the onus on you, the marketer, to influence buying decisions, and not just for the initial purchase, but for subsequent purchases and over the entire customer lifetime.

Thought Leadership 134

Thought Leadership Marketers Marketing Communications 134

Adobe Experience Cloud Blog

FEBRUARY 19, 2015

Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. How do they feel about you and your company?

Thought Leadership 134

Thought Leadership Marketers Marketing Customer Journey 134

Marketing Insider Group

JANUARY 2, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

MAY 15, 2015

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2018

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. Why Do Consumers Respond Well to Personalized Marketing?

Personalized Marketing 134

Personalized Marketing Direct Mail Thought Leadership Marketers 134

Adobe Experience Cloud Blog

JULY 3, 2018

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Customer Lifecycle Stages.

Customer 134

Customer Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. So, is there actually any value in trying to go beyond one-size-fits-all marketing? Marketing in the Relationship Era. Even telemarketers practice a basic form of personalized marketing.

Telemarketing 134

Telemarketing CRM Thought Leadership Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. And they expect your marketing messages to cruise right along with them. Today’s Marketer Must Be a Master of the Customer Experience. 1:1 Messaging.

Thought Leadership 134

Thought Leadership Retail Price Education 134

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. This is why we recognize the top 50 talented marketers to celebrate their success and share their mission-driven, inspiring stories with the world. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health 134

Health Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Both types of customers have changing needs and expectations.

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Adobe Experience Cloud Blog

MARCH 2, 2017

It’s not just about your customers learning a product’s features and functionality; it’s about them knowing how to use what they have to excel in their roles and reach–or exceed–their goals. For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users.

Education 129

Education Customer Thought Leadership Product 129

Adobe Experience Cloud Blog

OCTOBER 1, 2013

At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Branding 121

Branding Thought Leadership Manufacturing Marketers 121

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation has largely been marketed a pre-sales enabler. Marketing automation can do exactly that.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Adobe Experience Cloud Blog

JANUARY 26, 2015

Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers.

Thought Leadership 134

Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Product Customer Thought Leadership 134

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

Fashion 134

Fashion Marketers Marketing Analytics 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. to nudge them closer to conversion.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Adobe Experience Cloud Blog

MARCH 11, 2020

The post Customer Trust Is the New Gold, and the Original Gold?5 5 Ways to Build It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, make every moment and engagement count.

Customer 173

Customer Thought Leadership Product Place 173

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. How can they do this with limited content marketing assets? What can they do?

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product Marketing 133

Product Marketing Product PR Price 133