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Why we care about mobile marketing: A guide for marketers

Martech

As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 122
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What is marketing operations and who are MOPs professionals?

Martech

The model was further expanded to acknowledge the role of managers who oversee the breadth of marketing and marketing operations. What does marketing operations do? Just as there is no one definition of marketing operations, there are variations in what tasks marketing operations conducts.

Transform 124