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Why we care about mobile marketing: A guide for marketers

Martech

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

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How AI’s ‘describe and done’ can revolutionize your work

Martech

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

In addition, Deloitte highlights that 80% of customers are more likely to purchase from a company that offers personalized experiences, and 69% of online shoppers say that the quality of relevance of a company’s message influences their perception of the brand. “10X ROI achieved with Insider’s Customer Data Experience Platform.