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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. The invention of the chainsaw crushed Paul Bunyan’s tree chopping game.

Transform 134
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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. billion people.

Transform 125
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What is marketing operations and who are MOPs professionals?

Martech

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 118
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[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy. Repeat customers spend more. Passionate customers are the best kind of marketing.

eBook 91
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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Developed well over a decade ago, marketing automation platforms (MAPs) have been the system to help marketers generate leads to support sales. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.

CRM 111
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Mobile vs. Desktop: Where Do You Convert?

Duct Tape Marketing

It's time to transform your approach. 01:04): Hello and welcome to another episode of the Duct Tape Marketing Podcast. We are integrating the platforms and you're likely to see the landing page solution be an upsell for marketing automation, right? Insightly has both a CRM and a marketing automation platform.

CRM 81