Content Marketing Institute

FEBRUARY 20, 2018

You’ll uncover the answers to these questions – and plenty of others – through the process of developing your content marketing strategy. Why you need a content marketing strategy. Marketers benefit from a strategic road map focused exclusively on #contentmarketing, says @joderama. Before we get started.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 108

CRM Marketers Marketing Customer loyalty 108

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketers 73

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

Marketing Insider Group

JULY 1, 2020

How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have. When you join our community , you can get access to the on-demand recording (along with 40+ other sessions.).

Customer 131

Customer Customer Marketing Food Retail 131

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketers 52

Duct Tape Marketing

AUGUST 31, 2011

How to Make Marketing Strategy Real This content from: Duct Tape Marketing For as long as anyone that’s read this blog can remember, I’ve routinely uttered the phrase – strategy before tactics TM. I firmly believe that lack of a clear marketing strategy is what leads many businesses to the ranks of the commodity.

Marketing Strategy 74

Marketing Strategy Price Marketers Marketing 74

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Marketing Insider Group

SEPTEMBER 3, 2024

Build Your Digital Marketing Strategy Every marketing journey begins with a plan, but it’s easy to overlook certain aspects if you don’t have a digital marketing checklist. Following these lists assists in creating a strategy for engaging with your audience and converting them into customers.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

GrowPowerful

FEBRUARY 7, 2023

What is an Effective Marketing Strategy? While it’s not a new strategy, more organizations are looking to customer marketing. When you stop to think about it, you spend all this time and money gaining new customers, you onboard them, and your job is done. What you must you do to protect that market share?

Marketing Strategy 78

Marketing Strategy Customer Journey Marketers Marketing 78

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG).

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketers 52

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. This capability enables brands to hack traditional media entirely and send direct messaging that establish and reinforce their meaningful connection with their customers.

Branding 68

Branding Transform Customer Acquisition Customer loyalty 68

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Optimize lead generation and conversion rates. Resource Library.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy.

SEO 133

SEO Customer User-Generated Thought Leadership 133

Tiecas

JULY 23, 2024

In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing approaches, helping you unlock new growth opportunities and achieve your business objectives.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Use Insider

APRIL 27, 2020

Understanding your customers’ needs and expectations is critical. Use easy and quick survey tools to create interactive surveys and make use of this data to better serve your customers. Marketing for the Cosmetics Boom . Educate Customers About Product Safety, Clean Ingredients, and Environmental Sustainability.

Marketing Strategy 52

Marketing Strategy Marketers Marketing Promotion 52

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. In recent years, any stance taken on sensitive social issues can be considered controversial marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

SEPTEMBER 18, 2023

This is important considering skill gap is a major issue in many marketing teams. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. It requires every team to be all in, all together, supporting influencer marketing as part of each teams core strategy.

Influencer Marketing 80

Influencer Marketing Transform Marketers Marketing 80

Hubspot Marketing

JULY 22, 2022

This is particularly true when you're trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. Most Effective Strategies for Lowering CAC. Marketing Channels with the Highest and Lowest CAC. of marketers.

Customer Acquisition 129

Customer Acquisition Direct Mail User-Generated Influencer Marketing 129

Adobe Experience Cloud Blog

OCTOBER 1, 2014

According to Forbes, word-of-mouth recommendations influence 80% of purchases, and people referred by customers are 3-5 times more likely to convert to customers. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers?

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Hubspot Marketing

OCTOBER 16, 2023

It offers an array of features that can be harnessed to drive better results, including: The Close Friends List Feature The Status Updates Feature The Instagram Stories Integration Feature By curating a list of their most loyal and engaged customers , marketers can create a space for exclusive content and personalized messaging.

Social Media Marketing 126

Social Media Marketing Marketers Marketing Promotion 126

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B Marketing Strategies.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Welcome Software

NOVEMBER 14, 2024

The benefits of AI agents in marketing Okay, so what does all this have to do with you? Here are the key benefits to using AI agents within your marketing strategy : Increased efficiency and productivity: Reduce repetitive, mundane tasks so marketers can focus on high-value work. Yep, that's right.

User-Generated 52

User-Generated Management Branding Product 52

SmartBrief - Marketing

MAY 14, 2024

Let us understand why businesses need data-driven decisions in their marketing, the importance, challenges and valuable tips on improving data-driven decision-making in B2B marketing. The column also will suggest a few strategies for businesses to implement data to increase the effectiveness of their marketing strategies.

Transform 119

Transform Marketers Marketing Law 119

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

JUNE 6, 2011

With this in mind, marketers are now taking the time to develop a comprehensive persona for each type of buyer. As more and more data feeds in from prospects and current customers, marketers need to ensure the lead data they have is quality. Go mobile with your marketing. Boost your data quality.

Management 122

Management Marketing Mix Social Media Marketing Digital Marketing 122

Welcome Software

FEBRUARY 26, 2025

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Carole Elwell , Marketing Ops, Director/VP, Southwest Airlines. Chelsea Kiko , Senior Manager, Marketing Ops, Hileman Group. Cheryl Mason , Executive Director, Digital Marketing Strategy, JPMorgan Chase & Co. Chris Willis , Global Marketing Operations Manager, Trimble. Kate Federhar , Sr.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Sprout Social

OCTOBER 30, 2023

Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Customer 142

Customer Customer Journey Food Marketers 142

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Hiring an agency allows you to execute at the level today’s market requires. Let’s dive in. What Are The Main Web Traffic Sources?

B2C 144

B2C Real Estate Food Finance 144

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Go-to-Market Strategy. Product marketing works with go-to-market leaders like the Chief Revenue Officer, VP of Sales, and Chief Marketing Officer to define the go-to-market strategy and establish the connective tissue that aligns the target segments, value prop, routes to market, and marketing campaigns to drive demand.

Product Marketing 133

Product Marketing Product PR Price 133

Litmus

NOVEMBER 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way. There’s never been a better time to be in email.

CMO 119

CMO Email Marketing Communications Branding 119