Customer Marketing Marketing Product Marketing 
Adobe Experience Cloud Blog
DECEMBER 4, 2018
Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Know the Customer. Sales drives revenue. You’re not alone.
OnPassive Marketing
SEPTEMBER 10, 2022
There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.
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Adobe Experience Cloud Blog
MARCH 30, 2018
We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan.
Adobe Experience Cloud Blog
JUNE 3, 2015
Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! Creating the right structure between marketing and sales is imperative for proper alignment. This means defining roles in marketing and sales in a way that helps you move leads through the pipeline more effectively. Marketing Roles.
Hubspot Marketing
MAY 14, 2019
Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.
Base.ai
MAY 3, 2022
As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.
Base.ai
MAY 3, 2022
Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.
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