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No department understands the need for change like marketing does. We’ve been forced to adopt newtechnology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.
This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Mobile is at that inflection point.
As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively newtechnology that’s been gaining traction in the last few years as mobile devices become more widespread. voice assistants for scheduling appointments, retail apps for curbside pickup at physical stores, etc.).
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