Remove Customer Marketing Remove Millennials Remove Shoppers
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. And with that, we wrap up our guide to marketing to Gen Z!

Gen Z 111
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Why we care about mobile marketing: A guide for marketers

Martech

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Mobile marketing can also be more effective than traditional digital campaigns in countries that rely more on phones than computers for internet access.

Transform 127
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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. So how many of your potential customers are you losing by not investing in the right personalization software?