Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 103

Management Key Performance Indicator Marketing Marketers 103

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

MARCH 24, 2016

If customer marketing and referrals are important, you may need software to drive advocacy. Some solutions are excellent for a small businesses, but then reach real limitations quickly. Another important lens is understanding needs versus wants. What is mission-critical for your business?

Thought Leadership 91

Thought Leadership Energy CRM Place 91

Sprout Social

FEBRUARY 16, 2023

Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take. Use it to spark new marketing ideas that will help your brand stand out among the rest.

Management 131

Management CMO Marketing Marketers 131

Adobe Experience Cloud Blog

JULY 17, 2018

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. Also leading up to Summit, our customer marketing team launched the Fearless 50 nomination challenge. This was a really fantastic way to document the event!

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? Expansion typically involves creating new products or services or entering new markets altogether.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

Content Marketing Institute

FEBRUARY 20, 2018

While your company should certainly have a content strategy – a strategic plan for all its content usage across the enterprise – content marketers benefit from having a strategic road map that focuses exclusively on using content to attract, acquire, and engage prospects and customers. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. New marketing tools. Figure out how to position your brand.

Market Research 111

Market Research Gen Z Price B2C 111

Litmus

MAY 4, 2021

As the voice of the business and champion of the customer, marketing should take a leading role in your company’s DEI initiatives. The pace of change in the marketplace continues to accelerate, making it the right time to transform your marketing organization and be ready for what’s next.

Transform 86

Transform Marketing Marketers Finance 86

Pam Didner

NOVEMBER 5, 2020

Marketing can support account-based selling by running a series of campaigns or utilizing different marketing channels to specific accounts, with account-based selling, sales and marketing work side by side to deliver timely content and engagement to the right people in the right context. Engagement.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Marketing Insider Group

MAY 31, 2012

buyer journey is at the center of the new marketing ecosystem #sds12. content is the currency of marketing says @ jneeson and @ MarilynReap #sds12. Marketing ROI is the most important issue driving change in marketing orgs. 2nd is Digital Marketing #sds12. BrennerMichael. Michael Brenner. BrennerMichael.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Rock Content

AUGUST 25, 2020

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality. How about learning more about this?

Transform 95

Transform Whitepaper User-Generated Law 95

Lusha

NOVEMBER 11, 2024

Expand into New Markets or Customer Groups Researching New Markets Before entering new markets or targeting new customer groups, it’s important to do thorough research. By using data tools and techniques, you can better understand your customers, market, and business performance.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. Perfect for getting quick interest and contacting potential clients directly.

User-Generated 98

User-Generated Marketing Marketers CRM 98

GrowPowerful

MARCH 5, 2023

It’s not all about marketing and tactics. A few minor product or landing page modifications can help you tap into a new market opportunity. Marketing playbooks and strategies that have worked shouldn’t be thrown away because of a hot new trend. It’s all about Growth, stupid! But it requires product focus.

CMO 52

CMO CRM Marketing Strategy Communications 52

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.

Thought Leadership 48

Thought Leadership PR Marketing Marketers 48

Lusha

NOVEMBER 18, 2024

For example, if your company wants to expand into new markets, your sales strategy should include targets for getting customers in those areas. Using sales intelligence, you can better understand your customers, market, and sales process. It should fit closely with your bigger business plans.

CRM 40

CRM Transform Price Communications 40