Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Maybe you’re able to emphasize a lower price point. New marketing tools.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

APRIL 12, 2011

The New Marketing Accountability. Here at B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. In The New Marketing Accountability I talk about how ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand.

Marketing 94

Marketing Marketers Price Promotion 94

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 101

Management Key Performance Indicator Marketing Marketers 101

Lusha

NOVEMBER 11, 2024

What if you had a plan to handle market complexities and drive sales consistently? We’ll look at how to use data for decisions, set the right prices, get and keep customers, and more. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? The goal of upselling is to increase the overall revenue of the transaction by selling a higher-priced item.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. 53 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Lusha

NOVEMBER 18, 2024

For example, if your company wants to expand into new markets, your sales strategy should include targets for getting customers in those areas. Example: “This special pricing is only available until the end of the month. After that, the price will increase by 20%.”

CRM 40

CRM Transform Price Communications 40