Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.

Thought Leadership 48

Thought Leadership PR Marketing Marketers 48

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. If anyone’s looking to help sales and marketing teams collaborate better, this could be the solution that gets everyone onto the same page.

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems. Start Your Transformation with Thought Leadership.

Transform 108

Transform Whitepaper Thought Leadership Key Performance Indicator 108

Adobe Experience Cloud Blog

MARCH 24, 2016

If customer marketing and referrals are important, you may need software to drive advocacy. Some solutions are excellent for a small businesses, but then reach real limitations quickly. Another important lens is understanding needs versus wants. What is mission-critical for your business?

Thought Leadership 91

Thought Leadership Energy CRM Place 91

Marketing Insider Group

MAY 31, 2012

buyer journey is at the center of the new marketing ecosystem #sds12. content is the currency of marketing says @ jneeson and @ MarilynReap #sds12. Road to revenue starts with thought leadership – Symantec #Sds12. Marketing ROI is the most important issue driving change in marketing orgs.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81