Marketing Insider Group
OCTOBER 13, 2020
No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.
Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. “Do Do they expect the NFT to drive revenue?
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Adobe Experience Cloud Blog
OCTOBER 1, 2013
It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. This is especially true in the marketing world. Mobile is at that inflection point.
Marketing Insider Group
NOVEMBER 11, 2019
To achieve business success, you also need a comprehensive marketing strategy to raise awareness of your brand and product, engage with potential customers, and nurture relationships with your existing customers. Marketers are no stranger to digital disruption.
Marketing Insider Group
OCTOBER 26, 2020
Most marketers already have the experience of adapting quickly to new technologies and changing conditions. The changes in buyer behavior due to the shift to digital have meant that marketing has overtaken sales in importance. Why Sales and Marketing Collaboration Is More Important than Ever Before.
Adobe Experience Cloud Blog
SEPTEMBER 9, 2010
Second, new technologies and applications allow us to create trusted “word-of-mouth” networks, gather information and opine “without friction.”. In order to make sense of it, and to begin to turn it to our advantage, we need a new model for marketing. I think there are two things we need to understand.
Martech
MAY 13, 2022
As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. voice assistants for scheduling appointments, retail apps for curbside pickup at physical stores, etc.).
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