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How to revolutionize your market segmentation with genAI

Martech

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Leverage AI’s predictive capabilities to evaluate segment profitability. Specific marketing pain points or goals.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. It’s time to shine. The Closer.

Transform 115
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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martec

When customers couldn’t figure out how to leverage their sophisticated software enough to justify the subscription costs, they canceled them. And that was a major drag on the theoretically non-linear economics of SaaS. This convergence is much more transformative than consolidation ever could be.

Transform 124
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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. It’s time to shine. The Closer.

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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

13:51] What are some of the effective ways that you’ve seen people merging digital and non-digital? [16:30] 20:08] What should we be doing as email marketers for the holidays? This is the authoritative podcast on marketing Done. And your guide, your host for the show is John Jantsch, the Authority on marketing.

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Recognizing our Agency Partner Founding Members

Sprout Social

Kirvin Doak Communications (KDC), based out of Las Vegas, has developed results-driven marketing communications campaigns for some of the most successful organizations in the fields of travel and hospitality, entertainment, gaming, attractions, non-profit and healthcare. MBT Marketing. Fandom Marketing, Inc. .