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Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customizemarketing efforts. The result? How Customers.ai
They have a lower customer acquisition cost . They respond well to your inbound and outboundmarketing/sales messages. but SAP failed to deliver personalizedmarketing experiences to them. They have a longer, more complex sales cycle. They have decision-makers who are easily accessible. Major fail!
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