article thumbnail

4 key strategies for NFT brand launches

Martech

Are they bringing market awareness to a new audience?”. The goals for the NFT initiative also have to be tied to what the brand knows about their customers. Marketers have to be precise about the audience they intend to reach and make sure the technology fits the customers they intend to serve.

Branding 128
article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. Outbound Marketing. Outbound marketing is a traditional method of marketing that includes intrusive activities such as print ads, TV ads, cold calling, and email blasts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

Personalized videos, newsletters, content, emails, websites, etc… are going to be the best way for marketers to create content and message that sticks—and now more than ever, technology is there to help you accomplish this. Stacy Milman, Partner Marketing. What this means for you: Yes, we’ve heard this before.

article thumbnail

9 Account-based Marketing Case Studies

CXL

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.