Martech

MAY 2, 2025

Accept the uncertainty of customer readiness Your sales team may want only to talk to customers who are at least 80% through their buying process, but you won’t be able to consistently locate these with certainty. Variability is due to the complexity of customer markets and has little to do with the quality of your efforts.

Non-Profit 84

Non-Profit Customer Journey Energy Customer loyalty 84

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Panel participants also highlighted the effectiveness of leveraging local online communities, forums and social media groups to engage with customers, gather feedback and create a sense of belonging among users.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

When they receive one of your custom-tailored communications, they should think, Wow, that company really does listen to me. Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from basic to brilliant. Data makes personalization possible.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 119

Customer Education Customer Acquisition User-Generated 119

Martech

JANUARY 13, 2023

Surround and co-create with your current customers. The best and most important revenue opportunity already is in your world — your customer base.

Marketing 133

Marketing Marketers Customer Customer Marketing 133

Digital Marketer

MAY 29, 2023

Conversational Superpower ChatGPT possesses unparalleled conversational superpowers that elevate customer engagement to new heights. With its natural language processing capabilities, ChatGPT can simulate human-like interactions, leading to more personalized and meaningful conversations with customers.

Transform 80

Transform Marketing Marketers User-Generated 80

Martech

OCTOBER 28, 2022

But in simple terms, it starts with B2B marketing viewing sales as their customer. Marketing has been so focused on serving sales, “marketing-sales alignment” and generating volumes of leads to make sales pros productive that today’s demand effort has stalled.

Transform 132

Transform Communications Analytics Management 132