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As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalizedmarketing is also popping up in more and more marketing team discussions. PersonalizedMarketing Works. The desired result of running these campaigns?
AI gives you the sophistication to test near-infinite possibilities so you can create valuable microsegments and deliver the perfect personalizedmarketing experience to each and every person you engage with. Getting in tune with your customers and colleagues. Marketing is all about building relationships.
For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customizedmarketing experience.
Even telemarketers practice a basic form of personalizedmarketing. Why bother taking personalizedmarketing to the next level? In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences.
but SAP failed to deliver personalizedmarketing experiences to them. They began implementing account-based marketing tactics such as creating custommarketing plans for their top accounts, finding out where they were in their buying cycle, and initiating regular communication to help them execute plans. .
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