Base.ai

OCTOBER 30, 2024

In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth.

Transform 52

Transform Customer Place Customer Marketing 52

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketers 52

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers. Heres a recap of this years winners and their extraordinary contributions.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Animalz blog

JULY 16, 2024

Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. We’re all telling the same story; we’re just telling it in different places. People are realizing content marketing is just marketing.

PR 57

PR Copywriting B2C Place 57

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

Influencer Marketing 78

Influencer Marketing Transform Marketers Marketing 78

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Influencer Marketing 143

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

It’s the blood running through marketing’s veins. If you don’t have a data strategy in place, you need to create one—now. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. You’ve been connecting with customers through print ads for years. Data makes personalization possible.

Finance 134

Finance Thought Leadership Marketers Marketing 134

illumin

AUGUST 30, 2024

Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences. With this agency, the company can help brands create custom marketing campaigns. This will offer brands more opportunities to reach and testaudiencest.

Advertisers 52

Advertisers Advertising User-Generated Management 52

Marketing Insider Group

AUGUST 6, 2013

Marketing innovation fails at most companies simply because it isn’t funded as part of a formal approach to testing new ideas. Innovation happens when marketing leaders commit to it. And unfortunately, in those places where it is funded, too few are tracking the effectiveness.

Marketers 110

Marketers Marketing Marketing Plan Place 110

Hubspot Marketing

MAY 14, 2019

In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Experiential Marketing. Guerrilla Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 18, 2022

Marketers have been studying it for decades. Before we dive into the ways content can influence consumer behavior, let’s go over how the two are connected in the first place. In short, when you take a funnel marketing approach to deliver the most relevant content possible, consumers feel more understood.

Place 145

Place Content Marketing Customer Product 145

Sprout Social

OCTOBER 11, 2022

As one marketer said, “You need a lot of content to support a program. If your company’s not in a good place with content, then you’re going to struggle.”. A compelling employer brand helps you convince talent that your organization is the best place for them to build their careers. Recruitment content.

Thought Leadership 145

Thought Leadership Education Communications User-Generated 145

Marketing Insider Group

AUGUST 26, 2020

To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Decide as an entire team, but make sure your marketing department’s voice is heard.

Marketers 129

Marketers Marketing Management Place 129

Neil Patel

NOVEMBER 27, 2020

However, it’s not always the first place shoppers think of when looking for handmade goods or unique items. These give you access to valuable data about product performance, allowing you to spot trends, optimize listings, and better market your items. For example, eBay is huge, with 182 million active buyers.

Shipping 145

Shipping Shoppers Non-Profit Price 145

Adobe Experience Cloud Blog

JULY 12, 2017

And when you think about it, a customer community is the perfect place to do all three, let’s take a look at why: Step 1: Listen. We are now squarely in the Engagement Economy where we all need to meet our customers wherever they are with information they care about. Meet them there and listen to what they’re saying.

Customer 134

Customer Thought Leadership Place Management 134

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So And that way they can find their country-specific localized materials in one place very easily.

Product 106

Product Global Marketing Management Digital Marketing 106

Sprout Social

NOVEMBER 27, 2023

Whether it’s about new social media tools or exploring effective customer marketing strategies, these interactions give Arb members a fresh perspective on a number of important topics. The social marketing world has needed a gathering place where this can happen—I fully believe this is what The Arb is growing to be.”

Social Media Marketing 119

Social Media Marketing Place Management Communications 119

Marketing Insider Group

AUGUST 10, 2020

We now have what ITSMA calls a blended model, with about 10 customers still getting 1:1 and about 5 times that number of customers getting shorter-term, opportunity-based marketing that supports decision cycles this quarter and next. As those cycles come to completion we add in new accounts in their place.

Transform 138

Transform CMO Marketers Marketing 138

Neil Patel

MARCH 2, 2021

Investors are more interested in providing the company with the resources it needs, partners are more committed to growth, and the company can use the improved profit margins to pass the value to its customers for a greater market position. What About CAC Per Marketing Channel? How You Can Measure CAC.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Lighter dropdown navigation structure : We’ve changed the navigation bar to drop down automatically and hyperlinked key areas, so you can visit more places with less clicking. These updates also simplified cross-community navigation for customers interested in learning across the Adobe Experience Cloud portfolio.

Thought Leadership 145

Thought Leadership Marketers Marketing Customer 145

Hubspot Marketing

MAY 25, 2017

And guess what -- 81% of marketers whose companies have this type of SLA have an effective marketing strategy. But if you don't have a Sales and Marketing SLA in place, fear not: We've outlined four steps to create one below, as well as ways to get started on aligning your sales and marketing teams.

Communications 145

Communications Place Customer Marketing Strategy 145

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? You Can’t Be Flexible.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Sprout Social

JULY 26, 2019

No two teams use Slack the same, but the end-goal is the same: it gives teams a place to stay connected without having to leave their desks or waste time in their inboxes. For those using it at work, Slack isn’t somewhere to discover customers, market yourself or sell stuff. Is Slack social media? Memes and image-based content.

Communications 111

Communications User-Generated Place Entertainment 111

Marketing Insider Group

APRIL 10, 2023

Direct traffic came in a clear second place, at an average of 32% across all industries. You can create it for one channel, like your blog , then repurpose it in other places, like social media and email. Hiring an agency allows you to execute at the level today’s market requires. The best thing about content?

B2C 144

B2C Real Estate Food Finance 144

Adobe Experience Cloud Blog

APRIL 25, 2018

A little recognition can go a long way, so the next time a deal is closed, make sure the demand generation team gets a shoutout for properly scoring the lead in the first place. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

MARCH 11, 2020

According to research by Bain and Company , increasing customer retention rates by 5% increases profits by 25 to 95 percent. Clearly, the research supports Covey’s theory of customer trust. Here are some steps you can take to demonstrate to customers that their trust in your company is well-placed.

Customer 173

Customer Thought Leadership Product Place 173

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 114

Customer Education Customer Acquisition User-Generated 114

Adobe Experience Cloud Blog

JULY 3, 2018

Every potential buyer can be at a different place while dealing with your brand. The biggest goal of every digital marketing specialist is to turn one-time buyers into the returning loyal customers. According to statistics , more than 70% of customers choose to remain loyal to brands based on the quality of customer service.

Customer 134

Customer Thought Leadership Marketers Marketing 134

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers.

Thought Leadership 141

Thought Leadership Marketers Marketing CMO 141

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social networks are one of the main places where information is exchanged. Is it a LinkedIn group?

Education 140

Education Real Estate User-Generated Place 140

Sprout Social

AUGUST 17, 2021

Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. Social became the go-to channel and a catalyst for keeping the customer journey moving. As we emerge from the pandemic, that will remain true.

Customer 131

Customer Transform Customer Journey Retail 131

Hubspot Marketing

JULY 10, 2019

B2B Digital Marketing. Every business, whether B2B or B2C should have a digital presence — which is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online. Let’s walk through a handful of tactics that can strengthen your B2B digital marketing strategy.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

DECEMBER 27, 2016

By listening to their behaviors and responding with targeted, relevant messaging with a marketing automation platform, you can offer them value at the right time and in the right place (email, social, SMS, etc.) Leverage the holidays for customer marketing by speaking to their needs around the season.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Leverageable Loves help brands win Share of Culture—where audiences’ cultures are placed at the center of marketing strategies to develop and strengthen consumer relationships. Also, you can target your message in the places they spend their time, both online and out in the world. Capitalize on Media Preferences.

Transform 109

Transform Branding Thought Leadership Price 109