Adobe Experience Cloud Blog

DECEMBER 4, 2018

Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Know the Customer. Sales drives revenue. You’re not alone.

Product Marketing 133

Product Marketing Product PR Price 133

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Sprout Social

MAY 25, 2022

Social teams have an incredibly valuable set of skills they’re using to make branding magic every day, and they’re also seeing unfiltered customer, market and prospect opinions about your brand and products on a daily basis.

CMO 127

CMO Social Media Marketing Price Management 127

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Customer support. New customer marketing. The insight from this is that a specific type of user (persona) spent three minutes learning about your product, then exited on the registration page. From this insight, I see that the issue is product-market fit. Department lead presentations: 10 minutes each.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

CXL

JUNE 2, 2022

Serving the customer’s customer as a tactical ABM move. iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Examples include sales stands, event sponsorships, online events and conferences.

PR 52

PR Marketing Marketers User-Generated 52