Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Middle-of the-funnel prospects: These are prospects who are actively evaluating your product. Holiday marketing should keep you on their radar and help put your product on their short-list for purchases in 2016. How-to videos can provide fast and easily digestible tips and training to help your customers do their jobs better.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Martech

OCTOBER 18, 2024

However, I decided to collaborate with the custom “marketing strategist” GPT I created to save time. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Case study Earlier this month, I created a custom “persona” GPT and named it Sarah.

Copywriting 135

Copywriting Entertainment Marketing Marketers 135

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing 133

Product Marketing Product PR Price 133

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. This article will answer this question by explaining what customer marketing is and what it entails. What I s Customer Marketing?

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

The Marketing Operations Leader

MAY 7, 2025

7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps. 🔺 Roles Poised to Thrive: AI Implementation Experts : Professionals who can integrate AI tools into marketing strategies. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Marketing Insider Group

JULY 1, 2020

There was no conversation involving our client in the go-to-market planning of new products or lines. How to Move Forward with an Account-Based Customer Marketing Program. It’s time you double down your sales and marketing efforts on existing customers. Look internally at the customers you already have.

Customer 131

Customer Customer Marketing Food Retail 131

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketing 73

Martech

JANUARY 12, 2023

Aligning with product positioning and local promotional materials. The new DAM allowed Booksy to consolidate internal marketing and sales assets for Booksy’s outreach to their small-business customers. Additionally, it made digital marketing assets accessible as part of Booksy’s services to customers. “We

Product 110

Product Global Marketing Management Digital Marketing 110

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Duct Tape Marketing

AUGUST 27, 2015

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. photo credit: pexels.

Customer Marketing 78

Customer Marketing Manufacturing Customer Retail 78

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. Content Calendar Creation: Organize your content production with a content calendar.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Martech

MAY 2, 2025

Sales productivity could skyrocket if companies had a solid indicator of customer readiness. But digital was “owned” by marketing, and marketing and sales worked in two segregated silos. The fact that someone engages with website content does not necessarily signal near-term intent to buy your product.

Non-Profit 86

Non-Profit Customer Journey Energy Customer loyalty 86

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Base.ai

MAY 8, 2023

The financial crisis, coupled with the fact that B2B marketing has been long overdue for a revamp for some time now, has led to mass layoffs and budget cuts across our industry. But for customer-led marketing leaders and customer marketers there is an opportunity here. Reach out and we’ll give you a ticket.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. SEO can help you exceed expectations in this phase by providing insight into the questions customers have post-sale.

SEO 133

SEO Customer User-Generated Thought Leadership 133

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program. Show the metrics.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketing 52

Base.ai

OCTOBER 30, 2024

The Evolution of Customer Marketing Programs: Insights from Industry Leaders In the evolving world of SaaS, customer marketing has transformed from a niche experiment to a critical strategic function. Gaining Momentum: The Shift to Strategic Growth As the SaaS industry expanded, so did the potential of customer marketing.

Customer Marketing 40

Customer Marketing Customer Transform Customer Acquisition 40

Adobe Experience Cloud Blog

MAY 20, 2019

According to this Invesp infographic: It’s five times more expensive to attract a new customer than it is to keep an existing one. The probability of selling to a new prospect is 5–20%—compared with 60–70% for an existing customer. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1.

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

NOVEMBER 27, 2020

With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. With a net worth of $1.7 But are there alternatives to Amazon?

Shipping 145

Shipping Shoppers Non-Profit Price 145

Welcome Software

NOVEMBER 14, 2024

The benefits of AI agents in marketing Okay, so what does all this have to do with you? Here are the key benefits to using AI agents within your marketing strategy : Increased efficiency and productivity: Reduce repetitive, mundane tasks so marketers can focus on high-value work. Yep, that's right.

User-Generated 52

User-Generated Management Branding Product 52

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 120

Customer Education Customer Acquisition User-Generated 120

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

Thought Leadership 115

Thought Leadership Communications Education Product 115

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Hubspot Marketing

MARCH 4, 2019

Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. Customers can even buy your products through the chatbot. Image Credit: Rulai.

Analytics 145

Analytics Management Customer Product 145

Adobe Experience Cloud Blog

JULY 9, 2013

Whether you have budget to get a full production crew or have an iPhone camera, you can make a video with ease. Have a customer using your product in a cool way? The same goes for building an active customer community. You can get your customers to purchase your product, but can you get them to advocate your company?

Thought Leadership 134

Thought Leadership Fashion Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 17, 2013

What percentage of your customers have bought additional products / services / solutions? Apple, Amazon) and their products / services / solutions elicit strong emotional connections and consequential referrals, upsells /cross sells, and renewals, some companies may need a boost to further engage their customers.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Duct Tape Marketing

DECEMBER 12, 2024

you have to use the product. I'm not saying you have to use it for years, but you can't just go into a partnership without using the product. Maybe you're launching on product taunts or you're doing new product, whatever it is. John Jantsch (10:48.624) Yeah, they were just like, I love this product. The issue is.

Transform 74

Transform B2C Influencer Marketing Marketing 74

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Has deep expertise in our product. Voices innovative product ideas.

Branding 113

Branding Thought Leadership Marketing Marketers 113

illumin

AUGUST 30, 2024

With this agency, the company can help brands create custom marketing campaigns. This initiative offers customers more advertising solutions for their audio and video ads , in-app digital experiences, and interactive ad formats (including call-to-action (CTA) ads). One that will likely see Spotify venturing into other avenues.

Advertising 52

Advertising Advertisers User-Generated Management 52

Hubspot Marketing

OCTOBER 16, 2023

It offers an array of features that can be harnessed to drive better results, including: The Close Friends List Feature The Status Updates Feature The Instagram Stories Integration Feature By curating a list of their most loyal and engaged customers , marketers can create a space for exclusive content and personalized messaging.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Promotion 127

Sprout Social

AUGUST 17, 2021

At its core, customer experience is built on the various touchpoints that a customer has with your people, your products and your brand. They select where they want to interact with your brand, research products and make purchases. Customer experience starts with social media. Today, consumers are in control.

Customer 134

Customer Transform Customer Journey Retail 134