Adobe Experience Cloud Blog
DECEMBER 4, 2018
Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Know the Customer. Keys to Knowing Your Customer.
OnPassive Marketing
SEPTEMBER 10, 2022
There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Base.ai
MAY 3, 2022
As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.
Base.ai
MAY 3, 2022
Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.
Adobe Experience Cloud Blog
MARCH 30, 2018
Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.
Adobe Experience Cloud Blog
JUNE 3, 2015
This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.
Hubspot Marketing
MAY 14, 2019
It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values. In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. Product Marketing.
Expert insights. Personalized for you.
133 
Let's personalize your content