Hubspot Marketing

MAY 14, 2019

It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values. In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. Product Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

JUNE 26, 2024

“The three main focuses I would work on would be our customer team getting all that information out to customer marketers and CSMs,” she said. Another audience is field marketers, enabling them to host roundtables on those topics and push them out to AEs to use as talking points. And then probably product marketing.

eBook 113

eBook Event Marketing User-Generated B2C 113

Sprout Social

MAY 25, 2022

Social teams have an incredibly valuable set of skills they’re using to make branding magic every day, and they’re also seeing unfiltered customer, market and prospect opinions about your brand and products on a daily basis.

CMO 128

CMO Social Media Marketing Price Management 128

Litmus

NOVEMBER 12, 2021

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar? That’s OK.

Product 93

Product Product Marketing Management Customer Marketing 93

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. As noted by Geraldo A.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Adobe Experience Cloud Blog

APRIL 25, 2018

To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team. Do the same for your marketing team.

Health 134

Health Thought Leadership Marketers Marketing 134

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 89

CRM Customer Journey Management Email Marketing 89

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Customer support. New customer marketing. From this insight, I see that the issue is product-market fit. In the first campaign, there’s a high level of interest in the message but very little interest in the product even at a low entry price of $100. Department lead presentations: 10 minutes each.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data.

Acquisition Marketing 76

Acquisition Marketing Customer Acquisition eCommerce Analytics 76

Litmus

MAY 28, 2021

Jess Materna, Senior Product Marketing Manager. Shannon Howard, Customer Marketing Manager. I love how they show my product usage and how it’s trending over time! Sender: Bombas. Subject line: The Golf-Proof Guarantee. Preview text: BOMBAS Performance golf socks, fully protected. Sender : Appcues.

Food 65

Food Email Marketing Management Product 65

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. As noted by Geraldo A.

Customer 49

Customer Thought Leadership Customer loyalty Communications 49

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Examples include sales stands, event sponsorships, online events and conferences.

PR 52

PR Marketers Marketing User-Generated 52

Lusha

OCTOBER 27, 2019

Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. As the VP of Growth of the innovative financial app Acorns , Hila Qu has built a full-funnel growth team, with sub-teams focusing on User Acquisition, Customer Marketing, and Product Growth.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. As the VP of Growth of the innovative financial app Acorns , Hila Qu has built a full-funnel growth team, with sub-teams focusing on User Acquisition, Customer Marketing, and Product Growth.

Transform 40

Transform Shipping CMO CRM 40

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 141

Thought Leadership Marketers Marketing CMO 141