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3 Things to Know About Customer Success Marketing

Adobe Experience Cloud Blog

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. The reason?

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Getting Strategic with Customer Marketing

Base.ai

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

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The Top Customer Marketing Conferences in 2022

Base.ai

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

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Marketing in the Age of Disruption

Marketing Insider Group

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

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9 Account-based Marketing Case Studies

CXL

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

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The Top 10 Growth Hackers to Follow in 2020

Lusha

Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. Hoover also found particular success by leveraging influencer marketing. After only 3 years, Angel List acquired Product Hunt for $20 million. The accomplished growth hacker also served as a Product Manager at Growth Hackers.