Adobe Experience Cloud Blog

OCTOBER 16, 2020

If you are a customer or partner interested in taking your Marketo Engage expertise and thought leadership to the next level, I encourage you to apply for the 2021 program. . Champion Spotlight in the Marketing Nation Community . Access to Marketo Engage product beta testing and early adopter programs .

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Adobe Experience Cloud Blog

MAY 20, 2019

According to this Invesp infographic: It’s five times more expensive to attract a new customer than it is to keep an existing one. The probability of selling to a new prospect is 5–20%—compared with 60–70% for an existing customer. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1.

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Customer Thought Leadership Customer Acquisition Communications 134

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Leads thought leadership conversations offline and online.

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Branding Thought Leadership Marketers Marketing 113

Adobe Experience Cloud Blog

AUGUST 27, 2008

Third is an old lesson but an eternal one: meet the needs of customers. Marketing and PR practitioners have actually, in many ways, been slow to get this. If a trade journalist you've never heard of writes a positive review of a product, but a blogger or someone else you trust online says it's crap, who are you going to believe?

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Thought Leadership PR Marketers Marketing 48

Adobe Experience Cloud Blog

MAY 15, 2015

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

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Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

MARCH 2, 2017

By helping your customers expand their knowledge in many directions, you will help them to better adopt your product and advance their careers. Education Should Be Customer-Focused. Listen to your customers to make sure your program reflects how they plan to leverage the tools they have. Education Drives Adoption.

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Education Customer Thought Leadership Product 129

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Marketing Nation Community gives you an opportunity to connect with other Marketo users, open support tickets, exchange ideas and best practices, as well as grow your brand and career. In addition to all these benefits, you can also contribute to Marketo’s product roadmap by providing feedback or submitting ideas.

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Thought Leadership Marketers Marketing Customer 145

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

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Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. SEO can help you exceed expectations in this phase by providing insight into the questions customers have post-sale.

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SEO Customer User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

JULY 9, 2013

Take a look at a recent thought leader interview we conducted with Robert Scoble, author and startup liason officer for Rackspace, as an example. Whether you have budget to get a full production crew or have an iPhone camera, you can make a video with ease. Have a customer using your product in a cool way?

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Thought Leadership Fashion Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 17, 2013

What percentage of your customers have bought additional products / services / solutions? Apple, Amazon) and their products / services / solutions elicit strong emotional connections and consequential referrals, upsells /cross sells, and renewals, some companies may need a boost to further engage their customers.

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Customer Thought Leadership Customer Acquisition Energy 134

Adobe Experience Cloud Blog

MARCH 11, 2020

The more that consumers learn about how their data is gathered, used, sold, and compromised, the less they trust organizations to use it only to create better experiences or offer more relevant products. Earning and keeping customer trust has never been as important or as difficult. Be authentic and genuine with your customers.

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Customer Thought Leadership Product Place 173

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Understanding which industry an individual works in can determine the images you use, the products you highlight, and the type of case studies you offer. Create customized marketing content for a company you’re targeting, and then deliver that specific content to anyone visiting your site or mobile app via that company’s IP address.

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Thought Leadership Retail Price Education 134

Adobe Experience Cloud Blog

JANUARY 26, 2015

In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Marketing categories that have been the most visible include: Mobile Marketing. Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

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Thought Leadership Communications Education Product 115

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

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Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

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Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

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Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

DECEMBER 27, 2016

For example, this digital ad from Bath and Beyond, a home goods retailer, spreads holiday ‘cheer’ across the web, raising awareness about both their brand and products with a consistent theme and message. Leverage the holidays for customer marketing by speaking to their needs around the season. Engagement.

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Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

OCTOBER 26, 2010

A company spends lots of resources on customer marketing creating case studies that can be reviewed by prospects. A marketer is looking to create a nurturing campaign that can help with upsell of various products to their current customers. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Whitepaper Thought Leadership User-Generated Content Marketing 102

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

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Thought Leadership Marketers Marketing CMO 141

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Understand Customer Success And “The Experience”.

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Customer Thought Leadership Customer loyalty Communications 133

Martech

AUGUST 15, 2023

An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. LinkedIn: Greg Krehbiel (2.3K

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Thought Leadership Transform Health Analytics 98

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

It allows you to log customer interactions in a centralized location, improve cross-functional communication and collaboration, and avoid stepping on one another’s toes. If sales already sold an item to a customer, marketing knows it no longer needs to push that product to them. It’s like your classmate at the gym.

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Finance Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would. As we heard in our previous conversation with visionary Seth Godin , marketers have historically been like runners in the final leg of the relay race.

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Thought Leadership Marketers Marketing Shoppers 134

Adobe Experience Cloud Blog

JULY 12, 2017

How are they using your product or service? What do they wish they could do with your product or service? Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers.

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Customer Thought Leadership Place Management 134

Adobe Experience Cloud Blog

JUNE 19, 2017

Here are some questions you can ask at every stage of the funnel: Interest: Through which of the following online formats do you prefer to learn about products? Support: How can we improve our product? Retention: How likely are you to purchase our product again ? Conversion: How important is price? The post Less Than 1% Churn?

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Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

An acquisition strategy for recruiting affiliates that mirrors how you acquire new customers will make your program more productive, profitable, and performance-focused. The post Why You Should Treat Partner and Customer Acquisition the Same Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Enrico De Leon , Associate Director, Marketing Operations, AMRI Global. Erin Bickford , Director, Global Digital Marketing Strategy, Manulife. Kate Federhar , Sr.

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Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

JANUARY 2, 2020

Such a transformation must shift your strategy into an agile, data-driven model that anticipates and adapts to market changes. The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers.

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Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Rather than focusing on simply selling to them, smart business owners are working to position existing customers as advocates, champions of your brand willing to share and recommend their thoughts and feelings about your products or services. . What do you do when looking into a new company, product or service?

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Customer Thought Leadership Customer Journey PR 134

Adobe Experience Cloud Blog

FEBRUARY 19, 2015

For example, emails from Amazon are relevant and helpful to me because they include smart recommendations based on my previous purchases—and because these products are clearly in line with what I’ve liked in the past, I look forward to hearing from Amazon on a regular basis. Engagement Marketing b2b Consumer'

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Thought Leadership Marketers Marketing Customer Journey 134

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. Where did I fall short? We have to provide value.

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Content Marketing Telemarketing Thought Leadership Marketers 110

Martech

MAY 20, 2024

1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Marketing messages become inauthentic, creativity gets stifled and trust erodes. This lack of collaboration leads to a disjointed customer experience — marketing promises a utopia, while reality falls far short.

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Branding Thought Leadership Manufacturing Marketers 121

Adobe Experience Cloud Blog

JUNE 23, 2017

Customer marketing should always be involved. Your biggest, most impactful influencers are your very own customers. The post How to Tap into the Power of Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Influencer Marketing Thought Leadership eBook Management 134

Animalz blog

MARCH 6, 2025

. “It’s AI-synthesized content that maintains my thoughts, my thinking, my tone, my voice, my style, and then I do the last mile editing.” ” This approach resolves the tension many content teams face between maintaining quality and scaling production. “It’s not AI-generated content.

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CMO Energy User-Generated Thought Leadership 70

Adobe Experience Cloud Blog

JULY 11, 2016

Customer base marketing can be broken down into these four pillars: Cross-sell is the concept of offering complementary products or services to those a customer bought initially. Upsell is defined as selling more of the same product or an upgrade. Target your best sources of growth.

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Customer Thought Leadership Food eBook 91