Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 109

CRM Marketing Marketers Customer loyalty 109

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketing 52

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

JULY 9, 2013

Take a look at this fun and budget-friendly jingle video we made to promote our Definitive Guide to Marketing Automation. Go Mobile with My Marketing. Create a Customer Community Program. The same goes for building an active customer community. How about an informative whiteboard session with an engineer?

Thought Leadership 134

Thought Leadership Fashion Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. But what you are to see moving forward is marketing automation will become a post-sales enabler. While some companies (e.g.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Marketing Insider Group

JULY 25, 2013

The report found that B2B Content Marketing now represents a significant portion of the marketing budget. That includes the development, delivery and promotion of content to drive business leads, influence customer markets and grow the brand. Where are they going? To more relevant and trustworthy content producers.

Content Marketing 109

Content Marketing CMO Promotion Marketing 109

Hubspot Marketing

OCTOBER 16, 2023

It offers an array of features that can be harnessed to drive better results, including: The Close Friends List Feature The Status Updates Feature The Instagram Stories Integration Feature By curating a list of their most loyal and engaged customers , marketers can create a space for exclusive content and personalized messaging.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Promotion 127

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Services 1.

Customer 114

Customer Education Customer Acquisition User-Generated 114

Neil Patel

AUGUST 11, 2021

Cross-Promote. One explosive method of marketing that some companies use is cross-promotion. Cross-promotion allows you to partner with related businesses who can market your services, in exchange for marketing their services. The web designer is your cross-promoting partner. Webinars take time.

Marketing 143

Marketing Marketers Inbound Marketing User-Generated 143

Adobe Experience Cloud Blog

DECEMBER 2, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? Speaking at Marketing Nation Live is another phenomenal opportunity that I was given as part of the program.

Thought Leadership 120

Thought Leadership Promotion Management Branding 120

Sprout Social

APRIL 22, 2021

To promote the program, Hilton shared the announcement on its social channels, as well as a video showing the cleaning protocols in action. These insights might just reveal a gap in the market or new opportunity to create something new for your customers. Marketing creative. — Hilton (@Hilton) October 29, 2020.

Promotion 135

Promotion Global Marketing Branding Product 135

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Adobe Experience Cloud Blog

JUNE 3, 2015

Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! A great way to build more alignment between the two functions is to staff your teams in a way that promotes collaboration and cross-functional goal setting.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 5, 2017

Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. How can you ensure you’re getting the most out of your asset while promoting across your social channels?

Thought Leadership 134

Thought Leadership User-Generated Promotion Education 134

Sprout Social

FEBRUARY 20, 2025

Its imperative to empower meaningful collaboration between teams and external stakeholders by clarifying roles and responsibilities, and using the right processes and tools to reduce manual tasks, promote visibility and unearth meaningful data and insights upon which you can take action.

Influencer Marketing 81

Influencer Marketing Transform Marketing Marketers 81

Duct Tape Marketing

DECEMBER 12, 2024

Are you directly or influencing sales as someone that is promoting a service? And so a lot of people, unfortunately, are promoting stuff and they're not using it. And so a lot of people, unfortunately, are promoting stuff and they're not using it. You're promoting it. When I started five years ago, I was a field marketer.

Transform 74

Transform B2C Influencer Marketing Marketing 74

Hubspot Marketing

MAY 13, 2019

Not only is this method inconvenient, but if all your marketing efforts aren’t connected by a customer management solution, or CRM, it also creates a disjointed experience for customers. Marketers need to take a step back and see the bigger picture. You can provide value and increase delight.

CRM 145

CRM Customer Journey Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 27, 2016

Campaigns focused on acquiring and converting new customers have been in abundance this holiday season, similar to previous seasons. As consumers are shopping online more than ever, check out (below) how Visa promotes online payments on its website for both potential and existing customers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Promotes our thought leadership content. Promotes our thought leadership content.

Branding 113

Branding Thought Leadership Marketing Marketers 113

Marketing Insider Group

AUGUST 6, 2013

How about developing new talent and the marketing leaders of the future? Only 22% actively monitor and promote internal talent and just 12% have a dedicated program to develop internal marketing talent. Marketing budgets need to include funding for innovative ideas and experimentation.

Marketing 110

Marketing Marketers Marketing Plan Place 110

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Many businesses conduct almost all their marketing online but there is a huge opportunity being missed that should be part of all successful customer marketing programs. Co-Speaking.

Customer 134

Customer Thought Leadership Customer Journey PR 134

Neil Patel

SEPTEMBER 19, 2020

If your agency has this know-how, they’ll have what they need to promote your business effectively. They’ll have a pretty good idea of the promotions your customers will respond to. They put customers first. Your agency should treat your customers as the priority.

eCommerce 131

eCommerce Retail Promotion Shipping 131

Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Promoters : loyal customers who are also ripe for referrals.

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 117

Direct Mail Customer Acquisition Marketing Marketers 117

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another?

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Martech

JANUARY 12, 2023

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. Aligning with product positioning and local promotional materials. Additionally, it made digital marketing assets accessible as part of Booksy’s services to customers.

Product 106

Product Global Marketing Management Digital Marketing 106

Marketing Insider Group

FEBRUARY 3, 2022

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Marketing Strategy vs Marketing plan.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Animalz blog

JULY 16, 2024

Customers get to talk about what they’re doing. We’re helping them promote their personal brand, but then they’re also talking about how Island is helping their company. Can you talk more about featuring customers in your PR efforts? People are realizing content marketing is just marketing.

PR 57

PR Copywriting B2C Place 57

Adobe Experience Cloud Blog

JUNE 24, 2013

Instead of sending promotional offers to your customers (10% off! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional. Free shipping!

Fashion 134

Fashion Marketing Marketers Analytics 134

Tiecas

JULY 23, 2024

However, PPC may not always be the most efficient approach for custom-engineered systems. Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

TechWyse

MAY 3, 2023

It enables companies to provide their customers with more individualized experiences. Identifies behavioural and preference patterns to customize marketing messaging for specific customers. It optimizes marketing campaigns by making real-time modifications to targeting and messaging.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Welcome Software

MARCH 11, 2025

Campaign creator agent : Generate an entire campaign kit, including a quality brief, assigned tasks to execute each campaign element, on-brand content, social posts for promoting content. Resource Agent that will reassign work if someone is at capacity).

Transform 52

Transform User-Generated CMO Marketing 52

Martech

FEBRUARY 4, 2022

Read more: How marketers will use blockchain technology and NFTs in 2022. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. Are they bringing market awareness to a new audience?”. Get the daily newsletter digital marketers rely on.

Branding 125

Branding Fashion New Technology CRM 125

Sprout Social

NOVEMBER 24, 2020

The platform is an effective medium for creating real connections and reaching new customers. Marketers for SMBs should consider responding to Tweet threads with high visibility for increased awareness. Instead of hyping the typical Black Friday sales and promotions, Google and Wyclef Jean came together to boost #BlackOwnedFriday.

Marketing Strategy 143

Marketing Strategy Retail Marketing Marketers 143

Hubspot Marketing

JUNE 1, 2022

Email can help you achieve a number of things — promote sales, keep in touch with customers, market your products, and ultimately generate more sales. According to a 2022 HubSpot Blog survey , subject lines that pique readers' curiosity receive the highest open rate, followed by promotional emails. Build an Email List.

eCommerce 113

eCommerce User-Generated Shoppers Promotion 113