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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

Sending emails, creating ads, promoting our products, creating press releases.” It’s that businesses need skilled, creative, visionary, and meticulous human brains to operate and create innovative and effective ways to man the ship in this new landscape. Marketing professionals already know how critical authenticity is.

Gen Z 145
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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

Not only is this method inconvenient, but if all your marketing efforts aren’t connected by a customer management solution, or CRM, it also creates a disjointed experience for customers. Marketers need to take a step back and see the bigger picture. You can provide value and increase delight.

CRM 145
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How to Choose The Right Ecommerce Agency

Neil Patel

If your agency has this know-how, they’ll have what they need to promote your business effectively. They’ll have a pretty good idea of the promotions your customers will respond to. They put customers first. Your agency should treat your customers as the priority.

eCommerce 131
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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Instead of sending promotional offers to your customers (10% off! Free shipping! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional.

Fashion 134
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Asking customers to tag their friends to bring new potential followers into your social feed. For example, Uniqlo promotes a dedicated Instagram Stories which shows off customers who use their #Uniqlo or #LifeWear hashtags. Brands with a physical location should capitalize on younger customers’ desire to be seen “in the wild.”

Gen Z 110
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Just Work the Program

Duct Tape Marketing

If your social media ship has already set sail without a consist heading, reevaluate the program. In some ways, correcting course on a social media program may be easier than on other marketing platforms. No matter the cause, inconsistent marketing will elicit shaky confidence, which in turn will make customers disappear.

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Prime Big Deal Days kicks off holidays with slow start

Martech

Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Retailers like Target, Walmart and Wayfair followed suit this year with promotions of their own. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay.