Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Leads thought leadership conversations offline and online.

Branding 113

Branding Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

DECEMBER 27, 2016

Campaigns focused on acquiring and converting new customers have been in abundance this holiday season, similar to previous seasons. As consumers are shopping online more than ever, check out (below) how Visa promotes online payments on its website for both potential and existing customers.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

OCTOBER 26, 2010

A company spends lots of resources on customer marketing creating case studies that can be reviewed by prospects. Using case studies is often frowned upon as they are frequently very promotional. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What can they do?

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Adobe Experience Cloud Blog

DECEMBER 2, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? Speaking at Marketing Nation Live is another phenomenal opportunity that I was given as part of the program.

Thought Leadership 120

Thought Leadership Promotion Management Branding 120

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Promoters : loyal customers who are also ripe for referrals.

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

DECEMBER 5, 2017

Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. How can you ensure you’re getting the most out of your asset while promoting across your social channels?

Thought Leadership 134

Thought Leadership User-Generated Promotion Education 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Many businesses conduct almost all their marketing online but there is a huge opportunity being missed that should be part of all successful customer marketing programs. Co-Speaking.

Customer 134

Customer Thought Leadership Customer Journey PR 134

Adobe Experience Cloud Blog

JULY 12, 2017

Insights that will drive how you engage with customers. The important part of learning from your customers and prospects is to let them lead the way. The post Customer Communities: The Engagement Economy’s Best Kept Secret appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer 134

Customer Thought Leadership Place Management 134

Adobe Experience Cloud Blog

SEPTEMBER 4, 2013

Marketing now influences purchases from the awareness stage through to the time a prospect becomes a customer. The right solution can help engage prospects and customers over time by reinventing lead nurturing and powering sophisticated customer marketing through engagement. Lead Nurturing'

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? This program will definitely open up new job opportunities or you can leverage it to get promoted at your current workplace.

Thought Leadership 87

Thought Leadership Promotion Management Branding 87

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems. Start Your Transformation with Thought Leadership.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

JULY 3, 2018

The awareness stage includes the acquaintance of a customer with your brand, as well as the products or services that you provide. Thanks to active promotion of your brand through social media channels and word of mouth, people get a general understanding of the things that you have on offer. Engagement.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 4, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Thought Leadership 107

Thought Leadership Industry Insights Analytics Promotion 107

Adobe Experience Cloud Blog

JUNE 24, 2013

Instead of sending promotional offers to your customers (10% off! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional. Modern Marketing'

Fashion 134

Fashion Marketing Marketers Analytics 134

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Adobe Experience Cloud Blog

DECEMBER 9, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

Thought Leadership 20

Thought Leadership Education Promotion Branding 20

Adobe Experience Cloud Blog

DECEMBER 15, 2015

Many think online communities are strictly for customer marketing, upsells and advocacy, and as such, marketing-owned. But it is much more than that–they allow for instant, unlimited communication and unparalleled networking, giving customers a chance to build stronger relationships with each other and the business.

Thought Leadership 91

Thought Leadership Finance Communications Customer 91

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Hubspot Marketing

AUGUST 11, 2022

You can also promote your blog content across other channels. Social media is a channel that can be used to promote your other content, and you can also create content specifically for the channel. In the above example, HubSpot Agency Partner Yokel Local shares attractive customer marketing tips on the LinkedIn platform.

Whitepaper 145

Whitepaper eBook Education Price 145

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

They recommend your products to friends and promote your brand on their social channels. A segment of Apple customers is the prime example of brand advocates. In each of these cases, you’ll see repeat purchase behavior, which is great, but to get that wild brand growth that companies look for, you need true brand advocates.

Transform 109

Transform Branding Thought Leadership Price 109

Marketing Insider Group

FEBRUARY 3, 2022

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Why you need a marketing strategy?

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Adobe Experience Cloud Blog

DECEMBER 4, 2018

When I started my career at BlackBerry, product marketing didn’t exist as a dedicated and well-established function. The need for what would become worldwide product marketing became clear one day when I walked into the office and found myself standing in front of three banners promoting the same smartphone. Watch Outs.

Product Marketing 133

Product Marketing Product PR Price 133

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The fact that there is even a market for sustainability consultancies, one that market research firm Verdantix predicts will exceed $1 billion dollars by the end of 2019, shows us that being a world changer is an integral part of today’s consumer identity. Help Your Customers Live Their Values.

Customer 75

Customer Millennials Thought Leadership Promotion 75

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? This program will definitely open up new job opportunities or you can leverage it to get promoted at your current workplace.

Thought Leadership 48

Thought Leadership Promotion Management Branding 48

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Let’s take a look at four ways you can tap into the power of your customer base and grow your business. Many businesses conduct almost all their marketing online but there is a huge opportunity being missed that should be part of all successful customer marketing programs. Co-Speaking.

Customer 54

Customer Thought Leadership Customer Journey PR 54

Duct Tape Marketing

OCTOBER 1, 2019

It’s your opportunity that when people interact with your business and your products and your service and your people, that’s how you’re inserting meaning and value into that name, but you’re going to have to work harder to promote yourself.

Branding 60

Branding Food Communications Pharmaceutical 60

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 141

Thought Leadership Marketing Marketers CMO 141

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. Where did I fall short?

Content Marketing 110

Content Marketing Telemarketing Thought Leadership Marketers 110

Lusha

APRIL 18, 2021

If you want to use this account-based marketing tactic, here are a few ways to win over stakeholders: Find an in-person event and purchase tickets, flight plans, hotels, and other amenities for your chosen decision makers to attend. 3 inspiring account-based marketing examples.

Whitepaper 52

Whitepaper CRM Marketing Marketers 52

Adobe Experience Cloud Blog

APRIL 4, 2016

In a traditional marketplace, existing clients were the responsibility of sales and customer service reps. However, in today’s digital marketplace, where different channels are connected to provide a single view of the customer, marketing is increasingly responsible for keeping customers engaged and nurturing further conversions or sales.

Thought Leadership 91

Thought Leadership Fashion Marketing Marketers 91