article thumbnail

6 Alternatives to Amazon For E-commerce

Neil Patel

However, it’s not always the first place shoppers think of when looking for handmade goods or unique items. These give you access to valuable data about product performance, allowing you to spot trends, optimize listings, and better market your items. Improved branding through eBay stores and marketing materials.

Shipping 145
article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Retailers, grocery chains, restaurants, and travel/hospitality businesses are all using mobile technologies to transform the way they market to and interact with customers. Brands should not be spying on shoppers, looking to badger them to buy something. Geofencing done right requires the consent of the consumer.

Transform 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketers Will Define Company Strategy

Adobe Experience Cloud Blog

As a result, if a company hopes to engage and influence that shopper, they have to do it earlier. This new digital, social, mobile world, is the domain of the marketer. They are the keepers of customer data, which means they can spot trends before anyone else can—trends in customer behavior, needs, and interests.

article thumbnail

Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Competition is now on a global scale with millions of brands launching each year, and shopper expectations skyrocketing. As shopper expectations grow, brands that succeed over the next five years will find creative ways to go above and beyond to delight shoppers.

article thumbnail

Prime Big Deal Days kicks off holidays with slow start

Martech

slow down might have resulted from marketers pulling back on ads and messages to let affected customers prepare for storms and recover. “As As brands continue to prioritize the health and safety of their customers, marketing efforts have been pulled back, contributing to the fall in overall YoY results so far this week,” said Schwartz.

article thumbnail

How AI’s ‘describe and done’ can revolutionize your work

Martech

Hands-on test: Integrating online shopper data My hands-on test was conducted with the following fictional use case: The shopping system of record for a home-grown business is its proprietary, legacy ecommerce tool. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 108
article thumbnail

How to make sure you’re marketing to Gen Z the right way

Sprout Social

Capitalizing on impulse buyers and social shoppers mean offering a seamless mobile experience. works like a charm with younger shoppers, especially bargain-hunters who shy away from bigger price tags. . And with that, we wrap up our guide to marketing to Gen Z! How are you reaching Gen Z customers?

Gen Z 109