Customer Marketing, Succession Management and Transform

What is customer experience and why does it matter?

Martech

FEBRUARY 22, 2022

Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. Talk to customer-facing staff.

Customer

Customer Customer Journey Customer Acquisition CRM

Get your front row seat for the race to be the B2B revenue platform of record

Martech

JULY 25, 2022

This all translates into Marketing’s, Customer Success,’ and other functions’ requirement to play a larger, more initiative-taking role in the revenue- and customer-generation effort. This means our customer, marketing, and sales systems of record the last decade-plus must do more. Primary user = sales.

CRM

CRM User-Generated Marketing Automation Platform Customer Journey

Marketing Pro Pulse

What is customer experience and why does it matter?

Get your front row seat for the race to be the B2B revenue platform of record

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