Customer Marketing Succession Management Transform 
Martech
FEBRUARY 22, 2022
Marketers are recognizing the benefits of CX platforms and strategies in growing numbers, especially after the onset of the COVID-19 pandemic. 94% of marketers changed their digital CX strategy over the 18 months following the pandemic onset, according to Acquia’s Global CX Report. Talk to customer-facing staff.
Martech
JULY 25, 2022
This all translates into Marketing’s, Customer Success,’ and other functions’ requirement to play a larger, more initiative-taking role in the revenue- and customer-generation effort. This means our customer, marketing, and sales systems of record the last decade-plus must do more. Primary user = sales.
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