Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

Thought Leadership 48

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

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Customer Thought Leadership Customer Acquisition Communications 134

Adobe Experience Cloud Blog

MAY 15, 2015

Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. The invention of the chainsaw crushed Paul Bunyan’s tree chopping game.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Create customized marketing content for a company you’re targeting, and then deliver that specific content to anyone visiting your site or mobile app via that company’s IP address. Here’s How to Make Your Website As Personalized as Your Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Thought Leadership Retail Price Education 134

Adobe Experience Cloud Blog

MARCH 2, 2017

The Marketo Approach: 3 Ways to Invest in Your Customers Through Education was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Marketo Approach: 3 Ways to Invest in Your Customers Through Education appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Education Customer Thought Leadership Product 129

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Leads thought leadership conversations offline and online.

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Branding Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

We can’t wait for you to experience the Marketing Nation Community firsthand and reap all the benefits. The post Marketing Nation Community Is Now Upgraded | Why You Should Join It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Thought Leadership Marketing Marketers Customer 145

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

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Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

JULY 9, 2013

The same goes for building an active customer community. You can get your customers to purchase your product, but can you get them to advocate your company? Companies have created customer marketing teams to focus on this particular area. Building a sense of community with your customers can go a long way.

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Thought Leadership Fashion Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 17, 2013

Apple, Amazon) and their products / services / solutions elicit strong emotional connections and consequential referrals, upsells /cross sells, and renewals, some companies may need a boost to further engage their customers. Marketing automation can do exactly that. Marketing Automation' Pre-sales and Post-Sales?

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Customer Thought Leadership Customer Acquisition Energy 134

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy. They may also be considering additional purchases.

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SEO Customer User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

JANUARY 26, 2015

Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers. MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Thought Leadership Energy Customer Journey Analytics 134

Adobe Experience Cloud Blog

OCTOBER 1, 2014

According to Forbes, word-of-mouth recommendations influence 80% of purchases, and people referred by customers are 3-5 times more likely to convert to customers. A Winning Customer Marketing Strategy. So how do you use an engagement marketing strategy to focus on customers? Looking for Higher Marketing ROI?

Customer 134

Customer Customer Acquisition eBook Thought Leadership 134

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

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Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career.

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Promotion Product Customer Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

Bank of America’s email shows their customers their appreciation for their business: Uber, a ride-sharing app, partnered with Hotels.com to offer existing customers a $30 discount for their loyalty: 5. Leverage the holidays for customer marketing by speaking to their needs around the season.

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Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

MARCH 11, 2020

The post Customer Trust Is the New Gold, and the Original Gold?5 5 Ways to Build It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So, make every moment and engagement count.

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Customer Thought Leadership Product Place 173

Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

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Thought Leadership Communications Education Product 115

Adobe Experience Cloud Blog

OCTOBER 26, 2010

A company spends lots of resources on customer marketing creating case studies that can be reviewed by prospects. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. You can do this by creating papers like 10 ways how X, or top 5 initiatives to X.

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Whitepaper Thought Leadership User-Generated Content Marketing 102

Martech

AUGUST 15, 2023

An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data.

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Thought Leadership Transform Health Analytics 98

Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

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Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

MARCH 13, 2019

For example, a recent study conducted by Selligent Marketing Cloud, which surveyed more than 7,000 consumers around the world, found that 70% of consumers think it’s important that brands understand their customers’ specific situations (such as age, location, and marital status) in order to provide a more customized marketing experience.

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Thought Leadership CMO Advertising Advertisers 134

Adobe Experience Cloud Blog

DECEMBER 15, 2017

To truly engage customers, the goal of engagement must be to develop a relationship—with all the meandering that brings—and connect in a meaningful, authentic way. To do a better job of engaging customers, marketers need to evaluate how they define engagement and create goals along with journey that transcends the “buy now!”

Customer 134

Customer B2C Thought Leadership CMO 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

They are the keepers of customer data, which means they can spot trends before anyone else can—trends in customer behavior, needs, and interests. Marketers Know Their Customers: Marketers share a deep intimacy with their customers that is simply unmatched by any other business function in a company.

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Thought Leadership Marketing Marketers Shoppers 134

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber. Jennifer Wong , Head of Marketing, Convoy. Kate Federhar , Sr.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

The post Why You Should Treat Partner and Customer Acquisition the Same Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear about it and keep the conversation going.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

It allows you to log customer interactions in a centralized location, improve cross-functional communication and collaboration, and avoid stepping on one another’s toes. If sales already sold an item to a customer, marketing knows it no longer needs to push that product to them.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 31, 2019

Maintain your customers’ loyalty by making sure your value is heard and seen clearly, loudly and often. The post 5 Ways SaaS Providers Can Prevent Customer Churn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Marketing Insider Group

JANUARY 2, 2020

The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems. Start Your Transformation with Thought Leadership.

Transform 110

Transform Whitepaper Thought Leadership Key Performance Indicator 110

Adobe Experience Cloud Blog

JUNE 23, 2017

Customer marketing should always be involved. Your biggest, most impactful influencers are your very own customers. The post How to Tap into the Power of Influencers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Influencer Marketing Thought Leadership eBook Management 134

Adobe Experience Cloud Blog

APRIL 13, 2016

Then, demonstrate how your company specifically addressed their needs and how it impacted their prospects and customers, marketing organization, and company. Next, explain the challenges they were facing and what they were looking for in a solution. Back Up Your Claims. Please share it in the comments below.

Customer 91

Customer Thought Leadership Whitepaper SEO 91

Adobe Experience Cloud Blog

AUGUST 2, 2016

Pay ongoing personalized attention to customers you hope to develop into brand advocates and use referral marketing to share offers, incentives, and campaigns that entice your brand advocates to spread the word about you—an approach that emerging enterprises like Dropbox have mastered for major growth.

eBook 91

eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

JUNE 19, 2017

It’s Possible—Just Listen to Your Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear what’s working or not working for you in the comments below. The post Less Than 1% Churn?

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

JULY 12, 2017

The post Customer Communities: The Engagement Economy’s Best Kept Secret appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And, it is this perspective that is critical if you’re going to win in the Engagement Economy.

Customer 134

Customer Thought Leadership Place Management 134

Adobe Experience Cloud Blog

MARCH 24, 2016

If customer marketing and referrals are important, you may need software to drive advocacy. Some solutions are excellent for a small businesses, but then reach real limitations quickly. Another important lens is understanding needs versus wants. What is mission-critical for your business?

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Thought Leadership Energy CRM Place 91

Adobe Experience Cloud Blog

DECEMBER 5, 2017

Quizzes can be used as a fun way for brands to engage customers. Marketers can use quizzes for brand awareness and a “fun” factor, or as a means to gauge customer interest in products. Here’s a look a few examples that have been proven to resonate particularly well with social audiences.

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Thought Leadership User-Generated Promotion Education 134