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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers. Marketing offers can include everything from educational ebooks to webinars, to free trials. the list goes on.

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Lauren Everitt on Okta’s Newsroom-Driven Content Strategy

Animalz blog

Her team partners with executives, customer marketing, and Okta Threat Intelligence to publish timely analysis, short‑form video, and flagship reports (including Businesses at Work). Previously, Lauren helped launch thought leadership at Slack during its high‑growth years and Salesforce acquisition.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI. Ty Magnin: Totally.

CMO
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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Keeping the customer for life is essential, but that means that you must engage with your customers at every step of their journey, and do it in the ways that they most prefer. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

5 Tips for Making Your Customer Marketing Shine Bright During the Holidays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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3 Tips for Building a Successful Customer Marketing Program

Adobe Experience Cloud Blog

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Third is an old lesson but an eternal one: meet the needs of customers. Marketing and PR practitioners have actually, in many ways, been slow to get this. This relates to the first point. Given the accelerating pace of change, the shelf-life of knowledge is becoming increasingly short.