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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Keeping the customer for life is essential, but that means that you must engage with your customers at every step of their journey, and do it in the ways that they most prefer. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

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5 Tips for Making Your Customer Marketing Shine Bright During the Holidays

Adobe Experience Cloud Blog

5 Tips for Making Your Customer Marketing Shine Bright During the Holidays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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3 Tips for Building a Successful Customer Marketing Program

Adobe Experience Cloud Blog

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Third is an old lesson but an eternal one: meet the needs of customers. Marketing and PR practitioners have actually, in many ways, been slow to get this. This relates to the first point. Given the accelerating pace of change, the shelf-life of knowledge is becoming increasingly short.

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How to Structure Your Organization for Sales and Marketing Alignment

Adobe Experience Cloud Blog

Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry. Customer Marketing: This role supports sales through customer advocacy, testimonials, and references.

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Apply for the 2021 Marketo Engage Champion Program

Adobe Experience Cloud Blog

If you are a customer or partner interested in taking your Marketo Engage expertise and thought leadership to the next level, I encourage you to apply for the 2021 program. . The post Apply for the 2021 Marketo Engage Champion Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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The complete guide to create your employee advocacy content strategy

Sprout Social

Executive thought leadership (owned and earned). Incorporate executive thought leadership into your advocacy strategy. Share blog articles, videos, social posts and other content created by your C-suite or leadership team. Collaborate more closely across your marketing team. Recruitment content.