Martech

MAY 31, 2024

Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.

Customer Acquisition 121

Customer Acquisition Customer Advertising Advertisers 121

Aspiration Marketing

MARCH 5, 2024

Implementing a successful marketing strategy requires mastering the intricacies of customer acquisition cost (CAC). CAC is a metric that unveils the financial investment needed to acquire a new customer, serving as a guiding beacon for businesses seeking efficient growth strategies.

Customer Acquisition 147

Customer Acquisition Customer Marketing Strategy Marketers 147

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. Drive profitability with high-margin purchases and lower acquisition or retention costs. What is a volume customer?

Customer 105

Customer Price Customer Acquisition Customer loyalty 105

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 105

Marketing Strategy Customer Transform Marketing Mix 105

Power Digital Marketing

APRIL 10, 2025

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Why Are Customer Acquisition Costs Increasing?

Customer Acquisition 40

Customer Acquisition Fashion Customer Price 40

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customer Marketing 119

Customer Marketing Marketing Strategy Customer Customer Acquisition 119

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Social Media Examiner

FEBRUARY 21, 2023

In this article, you’ll discover how to use automatic responses to connect instantly with your future customers on Instagram and Facebook.

Customer Acquisition 118

Customer Acquisition Customer 118

Hubspot Marketing

AUGUST 27, 2024

True inclusion, and the ability to consistently acquire new customers from underrepresented and underserved communities requires intention. Why Smart Brands Invite Consumers With Varying Identities to be Their Customers To illustrate, imagine you want to be friends with a new group of people, so you decide to throw a party.

Customer Acquisition 99

Customer Acquisition Customer Retail Communications 99

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 97

Customer Customer Journey Customer Acquisition Management 97

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Customer Acquisition 107

Customer Acquisition Analytics Customer Key Performance Indicator 107

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 110

Customer Acquisition Customer CRM Pharmaceutical 110

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising?

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Martech

AUGUST 27, 2024

Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. This should make it easier for customers to find products nearby. Automated in-store availability. New campaign goals.

Customer Acquisition 128

Customer Acquisition Retail Shoppers Advertisers 128

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “Listening to customers is pretty critical for any business,” Alex Kvamme, CEO of Echo AI, told us.

Customer Acquisition 114

Customer Acquisition User-Generated CRM Communications 114

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

Martech

SEPTEMBER 20, 2024

Going deeper: Enhancing personalization Once you’ve redesigned and automated your most important processes, it’s time to go deeper with AI and enhance the customer experience through personalization. Before generative AI, it was impractical to create a custom experience for every customer; with AI, this becomes practical.

Customer Acquisition 128

Customer Acquisition Fashion Marketers Marketing 128

The Marketing Operations Leader

MARCH 3, 2025

6️⃣ Revenue Performance by Customer Segment This shows revenue per customer segment, such as industry - though you can expand it to personas and products. If your CAC is too high relative to LTV, your acquisition model isn’t sustainable. If Enterprise generates $1.2M

Transform 130

Transform Customer Acquisition Finance Marketers 130

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved customer loyalty.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Monitor KPIs and provide insights to enhance revenue performance.

Customer Acquisition 113

Customer Acquisition CRM Marketing Automation Platform Analytics 113

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. Voice of customer feedback Your executive social media scorecard shouldnt be limited to quantitative data. Insights from social listening offer what five-figure market research cant: real-time, unfiltered customer feedback. Are social media insights on that list?

Health 118

Health Customer Acquisition Education Market Research 118

The CMO Survey

APRIL 1, 2025

increase in customer satisfaction (up from 6.1%) 10.8% Nearly 70% of respondents expect their senior marketing leadership title to remain unchanged in the next five years, with Chief Growth Officer and Chief Customer Officer seen as the most likely alternatives. Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Hubspot Marketing

APRIL 7, 2025

In this post, I explore what autonomous agents are, what they can do for you and your customers, and how to implement one at your organization. Roz immediately begins adapting to her new environment and searching for a customer. Gartner predicts that agentic AI will solve 80% of customer problems by 2029.

Customer 71

Customer Real Estate Customer Acquisition Energy 71

Martech

OCTOBER 14, 2024

Customer-centric approach: Shift your focus towards understanding customer behavior and preferences. Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 113

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 113

Martech

JANUARY 15, 2025

Address privacy concerns later: Begin with use cases that dont involve sensitive customer data or intellectual property. For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. For example, use AI for public-facing content creation or internal process automation.

Customer Acquisition 116

Customer Acquisition Customer Product Branding 116

Aspiration Marketing

APRIL 5, 2023

By fostering trust and loyalty through engagement and feedback, it can lead to increased revenue, engagement, and customer acquisition. It is an iterative process where understanding the customer is key to building an effective marketing strategy.

Conversational Marketing 246

Conversational Marketing Customer Acquisition Marketers Marketing 246

Martech

APRIL 3, 2025

It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty.

Customer Acquisition 86

Customer Acquisition Transform Customer Journey Finance 86

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Customer Acquisition 113

Customer Acquisition User-Generated New Technology Price 113

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. The company uses AI to personalize customer clothing recommendations, combining algorithms with human stylists to provide a unique, data-driven experience.

Key Performance Indicator 118

Key Performance Indicator Customer Acquisition PR Marketing Strategy 118

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 119

Content Marketing Customer Acquisition Marketers Marketing 119

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone. Be patient as you build your funnel.

Customer Acquisition 120

Customer Acquisition Customer Journey Marketers Marketing 120

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI).

Transform 132

Transform Marketers Marketing Customer Acquisition 132

Martech

DECEMBER 19, 2024

Final prompt template Please analyze the following market segments for [Company Name], considering: Business Context: Current offerings: [List from website] Target segments: [List from website] Company objectives: [Specify] Core competencies: [Specify] Available resources: [Specify financials, team size, capabilities] Evaluation Criteria: Market metrics (..)

Market Segmentation 113

Market Segmentation Customer Acquisition Marketers Marketing 113

Martech

APRIL 7, 2025

Add to this the recognition that a tiny percentage of our potential customers are in-market at any time. Another possibility is to benchmark customer acquisition cost (CAC) and customer lifetime value (CLTV) and measure improvements. What worked in the past won’t work in the future.

Customer Acquisition 116

Customer Acquisition Finance Marketers Marketing 116

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Real Estate 64

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” This is according to tons of management consultant research over the past 20+ years. Increased revenue with lower costs.

Transform 139

Transform CMO Marketers Marketing 139