The Marketing Operations Leader

MAY 7, 2025

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). It helps you understand which channels are the most efficient and where acquisition is most expensive. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Higher LTV.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

SEPTEMBER 22, 2022

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Dig deeper: What are customer journey analytics? Marketing and customer experience teams.

Customer Journey 113

Customer Journey Customer B2C Customer Acquisition 113

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone. Processing.

Customer Acquisition 125

Customer Acquisition Customer Journey Marketing Marketers 125

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising?

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved customer loyalty.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Answer The top five metrics to track with a CJO tool are: 1.

Customer Journey 113

Customer Journey Customer Manufacturing Marketing Automation Platform 113

Martech

APRIL 3, 2025

It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty.

Customer Acquisition 93

Customer Acquisition Transform Customer Journey Finance 93

Marketing Insider Group

SEPTEMBER 9, 2024

Having an effective sales funnel is crucial for converting prospects into loyal customers. Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Decision: Potential customers consider purchasing at this stage and may compare your offerings with competitors.

Customer Acquisition 124

Customer Acquisition User-Generated CRM Analytics 124

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. By tracking how many leads convert to customers before and after implementing marketing strategies, you can estimate the incremental impact of your efforts. This helps isolate the impact of the campaign.

User-Generated 122

User-Generated Retail Marketing Marketers 122

Martech

OCTOBER 7, 2022

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Customer data. Content management.

Customer Journey 104

Customer Journey Customer Key Performance Indicator Customer Acquisition 104

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. That’s where the Customers.ai into your Shopify store.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Predictive analytics that supposedly tell you what customers want before they know themselves. Real revenue impact starts with customer acquisition costs. Reality looks different.

Finance 117

Finance Transform Customer Journey Customer Acquisition 117

Martech

MAY 7, 2025

Want to supercharge your customer acquisition efforts? Join industry-leading experts as they share their acquisition strategies at Acxioms exclusive Accelerate Acquisition event, May 14 at The Ritz-Carlton New York, NoMad.

Acquisition Marketing 96

Acquisition Marketing Customer Acquisition Retail Customer Journey 96

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

CRM 80

CRM Customer Acquisition Transform User-Generated 80

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” I prefer the term “journey” over “lifecycle.”

Customer 135

Customer Customer Journey Branding Customer Acquisition 135

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Search Engine Land

SEPTEMBER 26, 2024

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. First-party data collected from your websites, apps, physical stores or directly from customers. Your Google Analytics account.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. What is the customer lifecycle? What is audience segmentation?

Health 93

Health Customer Journey User-Generated Marketing 93

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 121

Analytics Transform CRM Marketing 121

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Hubspot Marketing

OCTOBER 14, 2024

It’s a great way to make sure you’re thinking about everything, from how much you’re charging to how you’re delivering your product to customers. Consider production costs, what your competitors charge, and how much value your customers see in your product. Process: What’s the process for getting your product to your customers?

Price 117

Price Marketing Marketers User-Generated 117

Sprout Social

SEPTEMBER 19, 2023

As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it. Ultimately, he explains, it’s about showing up on the channels your customers use, and giving them the experience they’re looking for. What is marketing business intelligence?

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Martech

SEPTEMBER 18, 2024

The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. However, brands have an inherent advantage that most political campaigns lack: deep, existing relationships with their customers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 78

Branding Transform Customer Acquisition Customer loyalty 78

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 52

Branding Customer Customer loyalty Email Marketing 52

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management 96

Management Marketing Marketers CRM 96

Hootsuite

JULY 13, 2022

Customer experience, or CX, is one of those phrases that’s been tossed around a lot in recent years. You’ll learn what customer experience is and why it’s important. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

Customer 134

Customer Customer Journey Customer Acquisition Analytics 134

Martech

NOVEMBER 9, 2021

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. Greater personalization and a better understanding of the customer journey will be crucial.

Customer 127

Customer Customer Journey Retail Customer Acquisition 127

Martech

JUNE 4, 2025

If youre responsible for growth, customer acquisition, or proving marketing ROI, its critical to understand how these models work and how they shape the data you report. It helps you understand the contribution of every channel along the customer journey, not just the one that closed the deal.

Customer Journey 62

Customer Journey Customer Acquisition Analytics Marketing Mix 62

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges. Buyer personas.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Ways to leverage data to deliver something meaningful back to customers.

Customer 90

Customer Customer Journey Customer Acquisition Advertising 90

Backlinko

NOVEMBER 29, 2024

Their priorities include: Increasing revenue Cutting costs Gaining market share from competitors For them, key metrics include things like revenue from organic search, customer acquisition cost (CAC), and market share growth. How does it guide visitors through the customer journey? Want to get really fancy?

Analytics 91

Analytics SEO User-Generated Health 91

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 120

Email Marketing Customer Marketing Marketers 120