Customer, Customer Acquisition and Direct Marketing

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

AUGUST 11, 2016

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. In marketing, like baseball, there are lots of things to measure. So what is the lifetime value of your average customer?

Customer Acquisition

Customer Acquisition Customer Finance Energy

Audience Strategist: The New, Critical Role on Your Content Team

Content Marketing Institute

NOVEMBER 3, 2017

What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. This process continues until you convince a few to become customers. The funnel approach is classic direct marketing and advertising. And, guess what?

Transform

Transform Customer Acquisition Advertisers Advertising

Does social media marketing still matter? Not like you think.

Businesses Grow

MARCH 6, 2023

She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. I believe the essential nature of social media marketing has changed forever, and I will address that today.

Social Media Marketing

Social Media Marketing Marketing Marketers Entertainment

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback. Think of your target audience as the bullseye on a dartboard.

Gen Z

Gen Z Customer Acquisition Market Research Analytics

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership

Thought Leadership Customer Acquisition Customer loyalty Direct Marketing

How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

APRIL 24, 2022

A data-driven marketing strategy is a comprehensive plan that uses analytics to identify, understand, and target customer behavior. Analytics helps you identify what your customers are doing and how they’re doing it. To track customer behavior across different channels and devices. Why use analytics in marketing.

Analytics

Analytics Marketing Strategy Customer Acquisition Marketing

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

JANUARY 5, 2023

They are your business’s way of telling you what your business needs in order to attract more ideal customers. Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable.

Non-Profit

Non-Profit Marketing Marketers User-Generated

Why zero party data is key in a cookieless future

Econsultancy

JANUARY 21, 2022

A new era of strategies is emerging to prepare companies for a world without cookies, as well as answering some big questions such as: What can brands do to stay relevant and acquire customers online? What can you do to increase the effectiveness of your targeting strategies using customer data?

Shoppers

Shoppers Customer Acquisition CMO Direct Marketing

What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

MARCH 4, 2020

Not all the people that have told you that Digital Marketing is the greatest thing since sliced bread are wrong. A single place where you can have access to unlimited information, leads, and potential customers is an offer that no one should look over. Benefits of Digital Marketing. The message can be customized.

Digital Marketing

Digital Marketing B2C Marketing Marketers

Morgan DiGiorgio on Podcasts From The Printerverse with Deb Corn

DirectMail2.0

FEBRUARY 26, 2024

It was a gathering of a real range of different, you would call them customers in the audience, or prospects, future customers from print shops, from schools were there, in plants. I even thought I saw some marketing people in attendance. Just like you wouldn’t do a one-and-done, or you wouldn’t suggest that to your customer.

Direct Mail

Direct Mail Education Whitepaper Management

How to Make Sure You Give as Much as You Take in Email Marketing

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

And the email trend continues: A recent survey from the Direct Marketing Association and Demand Metric found that email marketing receives four times more ROI than other marketing avenues, including social media. Too many marketers talk at their customers rather than engage in a two-way conversation.

Email Marketing

Email Marketing Whitepaper Thought Leadership Customer Acquisition

Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing

Email Marketing Marketing Marketers Customer Acquisition

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper

Whitepaper Direct Mail Marketing Marketers

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Customer experience. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Video is ranked third, with 90% of companies embracing the format, indicating that even more B2B marketers have been jumping on the trend in the past year in order to engage with their customers.

Advertising

Advertising Advertisers Retail Shoppers

Personal Brand Versus Corporate Brand: Which is More Effective?

Businesses Grow

JANUARY 29, 2024

If Neil’s corporate brand is working so well, driving more revenue, and meaning more to his customers, obviously it should be a well-known name, right? Examples would be advertising, SEO, and, to some extent, content marketing. Brand marketing helps distance yourself from the direct marketing battle.

Branding

Branding SEO Advertisers Advertising

Why Email Marketing Trumps Social Media

Marketing Insider Group

AUGUST 24, 2015

To acquire customers, does your marketing focus more on social media than email? Long after email marketing was a staple of most marketer’s toolkits, social media as a marketing tactic burst on to the scene and continues to dominate the attention of marketers. Email Helps Nurture Leads Into Customers.

Email Marketing

Email Marketing Customer Acquisition Transform Marketing

Marketing Pro Pulse

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Audience Strategist: The New, Critical Role on Your Content Team

Webinars

Trending Sources

Does social media marketing still matter? Not like you think.

Webinars

Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

How To Use Analytics For A Data-Driven Marketing Strategy

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

Why zero party data is key in a cookieless future

What is Digital Marketing: The Ultimate Online Marketing Guide

Morgan DiGiorgio on Podcasts From The Printerverse with Deb Corn

How to Make Sure You Give as Much as You Take in Email Marketing

Email Marketing for Hotels — How to Get It Right

From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

Stats roundup: the impact of Covid-19 on marketing & advertising

Personal Brand Versus Corporate Brand: Which is More Effective?

Why Email Marketing Trumps Social Media

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