Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. Drive profitability with high-margin purchases and lower acquisition or retention costs. What is a volume customer?

Customer 93

Customer Price Customer Acquisition Customer loyalty 93

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Management 94

Management Marketing Marketers CRM 94

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Assess the team’s time management skills.

Customer Acquisition 107

Customer Acquisition Customer CRM Pharmaceutical 107

Martech

AUGUST 27, 2024

Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. Automated in-store availability.

Customer Acquisition 124

Customer Acquisition Retail Shoppers Advertising 124

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 132

Customer Acquisition Health Traditional Marketing Management 132

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Prompt: What are the top areas I should focus on to improve marketing operations?

Key Performance Indicator 109

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 109

Marketing Insider Group

AUGUST 5, 2024

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend. Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

SEPTEMBER 20, 2024

Going deeper: Enhancing personalization Once you’ve redesigned and automated your most important processes, it’s time to go deeper with AI and enhance the customer experience through personalization. Before generative AI, it was impractical to create a custom experience for every customer; with AI, this becomes practical.

Customer Acquisition 124

Customer Acquisition Fashion Marketing Marketers 124

Martech

SEPTEMBER 30, 2024

Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. Generative AI is poised to accelerate priority work — especially in content management and SEO. It also interacts with a ton of prospects and customers.

Transform 137

Transform CMO Marketing Marketers 137

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved customer loyalty.

Analytics 91

Analytics Transform Customer Acquisition Customer loyalty 91

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Where possible, break broader initiatives into manageable phases. Start with business goals Begin by understanding your company’s overarching goals.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI).

Transform 128

Transform Marketing Marketers Customer Acquisition 128

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. In the final stage, the company evolves from managing multiple separate products to building one platform.

Product Marketing 108

Product Marketing Product Finance Marketing 108

Martech

JULY 31, 2024

Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. To adapt to these new realities, here are some effective approaches for list management, subscriber acquisition and personalization in your email program.

Customer Acquisition 116

Customer Acquisition CRM Email Marketing Place 116

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. From a management perspective, this means finding ways to motivate and empower your team in their roles in an effective way. Embracing the changes. Combining technology and personality.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Search Engine Land

AUGUST 7, 2024

.” Dig deeper: Meta Ads for ecommerce: 7 things to test and iterate Campaign structures for better performance Basic setup : Include first-party data and customer lists; be cautious with new customer acquisition settings. Meaning your customer list from Klaviyo, from your email list, upload those and your targeting.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertising 87

Martech

JANUARY 15, 2025

Address privacy concerns later: Begin with use cases that dont involve sensitive customer data or intellectual property. For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. For example, use AI for public-facing content creation or internal process automation.

Customer Acquisition 112

Customer Acquisition Customer Product Branding 112

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. By tracking how many leads convert to customers before and after implementing marketing strategies, you can estimate the incremental impact of your efforts. HubSpot: For managing and analyzing marketing campaigns.

User-Generated 110

User-Generated Retail Marketing Marketers 110

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable.

Transform 115

Transform User-Generated Marketing Marketers 115

Buffer Marketing

NOVEMBER 7, 2024

Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding? This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. Revenue & customers Product 2.1.

Customer Acquisition 122

Customer Acquisition Price Non-Profit SEO 122

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Customer Acquisition 110

Customer Acquisition User-Generated New Technology Price 110

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone. Be patient as you build your funnel.

Customer Acquisition 114

Customer Acquisition Customer Journey Marketing Marketers 114

Search Engine Land

SEPTEMBER 26, 2024

ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance. First-party data collected from your websites, apps, physical stores or directly from customers. Your Google Analytics account. Your CRM system.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Martech

AUGUST 13, 2024

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. No, I am not interested in another trial for a meal kit service.

Transform 128

Transform Marketing Marketers Traditional Marketing 128

Search Engine Land

AUGUST 27, 2024

Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. Automated in-store availability.

Customer Acquisition 82

Customer Acquisition Retail Shoppers Advertising 82

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Opt for email automation software that includes a Customer Data Platform (CDP) or one that integrates seamlessly with your existing CRM or CDP.

Customer 52

Customer CRM User-Generated Transform 52

Hootsuite

JULY 15, 2021

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. While call centers aren’t yet a relic of the past, the days when customer service was only offered by phone or over a counter are long behind us. To keep up, it’s crucial to track the customer service metrics that matter.

Customer 144

Customer Customer Acquisition Promotion Social Media Marketing 144

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. Prioritize your buyer persona or customer avatar before deep diving into lead acquisition. So, don’t just “think about your customers.”

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Predictive analytics that supposedly tell you what customers want before they know themselves. Real revenue impact starts with customer acquisition costs. Reality looks different. The hard truth?

Finance 106

Finance Transform Customer Journey Customer Acquisition 106

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 117

Branding Customer loyalty User-Generated Promotion 117