Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? To make this step easier, we’ve created an influencer marketing brief template.

Influencer Marketing 95

Influencer Marketing Marketing Strategy Marketers Marketing 95

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Hubspot Marketing

AUGUST 27, 2024

I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing. The average clothing size for a woman in the U.S.

Customer Acquisition 95

Customer Acquisition Customer Retail Communications 95

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 84

Customer Customer Journey Customer Acquisition Management 84

Martech

FEBRUARY 19, 2024

Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers.

Customer Acquisition 105

Customer Acquisition Analytics Customer Key Performance Indicator 105

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. increase in customer satisfaction (up from 6.1%) 10.8% reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 132

Customer Acquisition Health Traditional Marketing Management 132

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc. Voice of customer feedback Your executive social media scorecard shouldnt be limited to quantitative data.

Health 118

Health Customer Acquisition Education Market Research 118

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Improved customer loyalty.

Analytics 91

Analytics Transform Customer Acquisition Customer loyalty 91

Martech

NOVEMBER 1, 2024

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Aspiration Marketing

APRIL 5, 2023

By fostering trust and loyalty through engagement and feedback, it can lead to increased revenue, engagement, and customer acquisition. It is an iterative process where understanding the customer is key to building an effective marketing strategy.

Conversational Marketing 246

Conversational Marketing Customer Acquisition Marketers Marketing 246

Martech

OCTOBER 14, 2024

Performance measurement and reporting: Establish key performance indicators (KPIs) that align with your marketing objectives. Regularly review and analyze these metrics to assess the effectiveness of your marketing strategies. Customer-centric approach: Shift your focus towards understanding customer behavior and preferences.

Key Performance Indicator 109

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 109

Martech

SEPTEMBER 30, 2024

Generative AI will do the same — especially regarding research and content — which costs marketers a lot of time and money. It also interacts with a ton of prospects and customers. The key metrics ‘Agile + Generative AI’ can impact This generative AI evolution makes marketing content development more productive.

Transform 137

Transform CMO Marketers Marketing 137

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. This went a long way toward earning back customer trust.

Transform 128

Transform Marketers Marketing Traditional Marketing 128

Marketing Insider Group

DECEMBER 8, 2021

Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them. Below are 3 marketing strategies that should be prioritized in 2022. The thing with B2B marketing is that it’s not really a bright and shiny object. They are too focused on customer acquisition.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 119

Analytics Transform CRM Marketers 119

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Marketing Insider Group

AUGUST 5, 2024

Customer Acquisition Cost (CAC) CAC shows the cost of acquiring a new customer through your ads. It’s the ultimate indicator of your campaign’s profitability. Calculate it by dividing total revenue by total ad spend. A high ROAS means your campaign is paying off. It’s vital for evaluating your campaign’s efficiency.

Transform 128

Transform Analytics Customer Acquisition User-Generated 128

Martech

DECEMBER 2, 2024

Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions. Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. This helps isolate the impact of the campaign.

User-Generated 109

User-Generated Retail Marketers Marketing 109

Martech

DECEMBER 18, 2024

Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. This allows marketers to allocate resources where they will have the greatest impact, Durraze affirms. This interplay between AI and human expertise shifts the role of marketing leaders. Whats driving customer churn?

Transform 100

Transform CRM Analytics eCommerce 100

Hubspot Marketing

OCTOBER 29, 2024

Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce. Customer Retention Customer retention also tends to be higher for B2B companies compared to B2C.

eCommerce 122

eCommerce B2C Manufacturing Retail 122

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94

CRM Transform Customer Acquisition Advertisers 94

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Process: What’s the process for getting your product to your customers?

Price 117

Price Marketers Marketing User-Generated 117

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. All SaaS companies understand this.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. While brand building is important, startups need customers — now. Customize and personalize messaging. Integrate BTL into your overall marketing strategy.

Direct Mail 119

Direct Mail Marketers Marketing Email Marketing 119

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. Revenue & customers Product 2.1. Pricing 2.3.

Customer Acquisition 120

Customer Acquisition Price Non-Profit SEO 120

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Finally, we’ll cover best practices that can elevate your email automation strategy. What is the Best Email Automation Platform?

Customer 52

Customer CRM User-Generated Transform 52

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Predictive analytics that supposedly tell you what customers want before they know themselves. Reality looks different.

Finance 106

Finance Transform Customer Journey Customer Acquisition 106

Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. Customer reviews and ratings. That’s why they are and have been one of the largest customers of Google Ads.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124