Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. Drive profitability with high-margin purchases and lower acquisition or retention costs. What is a volume customer?

Customer 93

Customer Price Customer Acquisition Customer loyalty 93

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Customer 85

Customer Customer Journey Customer Acquisition Management 85

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising?

Customer 92

Customer eCommerce Shipping Outbound Marketing 92

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Customer Acquisition 105

Customer Acquisition Analytics Customer Key Performance Indicator 105

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. New campaign goals.

Customer Acquisition 124

Customer Acquisition Retail Shoppers Advertising 124

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 107

Customer Acquisition Customer CRM Pharmaceutical 107

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 132

Customer Acquisition Health Traditional Marketing Management 132

Martech

SEPTEMBER 20, 2024

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity.

Customer Acquisition 124

Customer Acquisition Fashion Marketing Marketers 124

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Are social media insights on that list?

Health 118

Health Customer Acquisition Education Market Research 118

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “Listening to customers is pretty critical for any business,” Alex Kvamme, CEO of Echo AI, told us.

Customer Acquisition 110

Customer Acquisition User-Generated CRM Communications 110

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Optimize processes for lead generation and customer acquisition. Develop and test marketing campaigns aimed at customer acquisition and retention.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved customer loyalty.

Analytics 91

Analytics Transform Customer Acquisition Customer loyalty 91

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products.

Transform 137

Transform CMO Marketing Marketers 137

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 120

Content Marketing Marketing Marketers Customer Acquisition 120

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

JANUARY 15, 2025

Address privacy concerns later: Begin with use cases that dont involve sensitive customer data or intellectual property. For example, if customer acquisition is the priority, implement AI tools for personalized ad targeting or lead scoring. For example, use AI for public-facing content creation or internal process automation.

Customer Acquisition 112

Customer Acquisition Customer Product Branding 112

The Marketing Operations Leader

MARCH 25, 2025

It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. and look up your product category.

Customer Acquisition 121

Customer Acquisition Price Non-Profit SEO 121

Search Engine Land

AUGUST 7, 2024

.” Dig deeper: Meta Ads for ecommerce: 7 things to test and iterate Campaign structures for better performance Basic setup : Include first-party data and customer lists; be cautious with new customer acquisition settings. Meaning your customer list from Klaviyo, from your email list, upload those and your targeting.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertising 87

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Customer Acquisition 110

Customer Acquisition User-Generated New Technology Price 110

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI).

Transform 128

Transform Marketing Marketers Customer Acquisition 128

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 109

Management Food User-Generated Customer Acquisition 109

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Market Segmentation 108

Market Segmentation Customer Acquisition Marketing Marketers 108

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. Ask questions related to how they learned about your product and whether marketing influenced their decision to buy. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups.

User-Generated 110

User-Generated Retail Marketing Marketers 110

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 122

Analytics Transform CRM Marketing 122

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust.

Transform 128

Transform Marketing Marketers Traditional Marketing 128

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers.

Transform 115

Transform User-Generated Marketing Marketers 115

Hubspot Marketing

OCTOBER 28, 2024

Understand customers better — and faster. If you’ve ever had to sift through hundreds of CRM records to identify common customer behaviors, then you know how much time (and brainpower!) Luckily, anyone working on CRO can now use AI to analyze customer data rapidly and at scale. Collect data and segment your customers.

Customer Acquisition 95

Customer Acquisition Price Customer Journey User-Generated 95

Jeff Bullas

DECEMBER 13, 2022

Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. Prioritize your buyer persona or customer avatar before deep diving into lead acquisition. So, don’t just “think about your customers.”

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Talk to your customers.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

JULY 31, 2024

site visits, products viewed, recipes viewed for CPG brands) can help you increase the value of the messages you’re sending to your new users. This creates a nice, positive cycle: the larger your list of engaged users gets, the more often you can send them messages — and the more latitude you have to drive new customer acquisition.

Customer Acquisition 116

Customer Acquisition CRM Email Marketing Place 116

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 117

Branding Customer loyalty User-Generated Promotion 117

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 128

Product Customer Acquisition Key Performance Indicator Customer Journey 128