Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customer Acquisition 120

Customer Acquisition Customer CMO Key Performance Indicator 120

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Running lifecycle campaigns that guide users through key stages of the customer journey.

CRM 119

CRM Customer Journey Customer loyalty Management 119

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 132

Transform Whitepaper Thought Leadership Customer Journey 132

Martech

DECEMBER 16, 2024

Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Instead, focus on what drives long-term loyalty, brand preference, and sustainable growth. Redefine KPIs and success metrics Prioritize measures like engagement, customer loyalty, time spent and actions that lead to meaningful outcomes.

Transform 127

Transform Marketers Marketing Customer loyalty 127

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Loyalty/advocacy.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 133

Customer loyalty CMO Retail Customer Journey 133

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. You may already be splitting customers vs. prospects, for example. There’s good reason for both of these facts.

Email Marketing 106

Email Marketing Customer Journey Marketers Marketing 106

SocialPilot

JANUARY 27, 2025

Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. No matter which industry you belong to, from food and beverage to apparel to beauty and medical to everything in between, online ratings and reviews play a vital role in the customer journey.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Welcome Software

DECEMBER 4, 2024

Yet this is exactly how many businesses handle customer interactions and customer engagement in real-time. While companies spend millions on bloated marketing campaigns, they often lose sight of making it easy and enjoyable for customers to interact with their brand. That's where Customer Experience Management (CXM) comes in.

Management 52

Management Customer Customer Journey Shipping 52

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. Improved customer loyalty.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. Free to use image from Pixabay So, what is a segmentation example?

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. However, the “why” matters less than the “what.”

Thought Leadership 94

Thought Leadership Customer Journey Customer loyalty Marketers 94

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Martech

MAY 2, 2025

Executives crave an easy, unequivocal measurement of a customer’s readiness to buy. Scoring customer interactions to determine engagement fitness is a classic practice. From the 1980’s Miller-Heiman sales methodology to today’s causal AI, companies have monitored signals to learn about customer journey progress.

Non-Profit 89

Non-Profit Customer Journey Energy Customer loyalty 89

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges. Buyer personas.

Customer Acquisition 65

Customer Acquisition User-Generated Customer loyalty Marketers 65

Duct Tape Marketing

AUGUST 30, 2024

2 The Marketing Strategy Pyramid 3 Core Components of the Marketing Strategy Pyramid: 3 Business Strategy 4 Developing a Marketing Strategy 5 The Real Brand Strategy 6 Formulating a Growth Strategy 7 Building a Customer Strategy 8 Implementing a Team Strategy What is Marketing Strategy? We use something called the Marketing Hourglass.

Marketing Strategy 86

Marketing Strategy Customer Journey Marketers Marketing 86

Martech

SEPTEMBER 18, 2024

The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. However, brands have an inherent advantage that most political campaigns lack: deep, existing relationships with their customers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 78

Branding Transform Customer Acquisition Customer loyalty 78

Duct Tape Marketing

DECEMBER 20, 2024

My experience has taught me one thing above all else businesses succeed when they solve their customers greatest problems and stick to a clear, repeatable approach. These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. According to studies, a 5% increase in customer retention can boost profits by up to 95%. Its all about responding to customers.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Welcome Software

DECEMBER 19, 2024

Whether you’re planning your personalization strategy , compiling the necessary data to execute your personalization strategy , creating the content that actually gets delivered, or adjusting the user journey in real-time, AI has become an indispensable component of personalization. Sounds fun.

Customer 52

Customer eCommerce User-Generated Customer Journey 52

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Martech

JULY 22, 2025

Invest in or leverage tools that provide multi-touch attribution to understand how different channels contribute across the customer journey before scaling. In contrast, resources that directly support the sales team in converting leads into customers are under-funded. Define clear KPIs for the pilot phase (e.g.,

CRM 62

CRM Thought Leadership Customer Acquisition PR 62

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

FEBRUARY 11, 2025

It extends across channels and touchpointswhich means each stage in the customer journey should be considered an opportunity to forge brand love. Which is a striking reminder for brands that social cant overcompensate for larger business issuesand providing a top-tier customer experience should be a critical priority.

Branding 79

Branding Health Education User-Generated 79

Customers.ai

JANUARY 2, 2025

These emails arent random as theyre based on your customers actions (or inactions). website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Emails triggered by behavior feel personal and relevant as theyre responding to what your customer just did (or didnt do).

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

MAY 12, 2025

While effective, traditional advertising tactics dont address every stage of the customer journey and dont meet customers where theyre exploring products today. How can I incentivize customer reviews? How can I drive greater customer loyalty and keep them coming back? Up to 36.8% Processing. Review sites.

Retail 109

Retail Affiliate Marketing Customer loyalty Advertisers 109

Vertical Response

OCTOBER 13, 2024

The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The integrations are clearly aimed at enterprise-level SAP customers. The Gainsight partnership.

Gen Z 67

Gen Z eCommerce Customer loyalty Customer Journey 67

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Building and segmenting a quality email list is crucial for effective engagement and fostering deep customer connections. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. How does a personalization engine work? What are the components of a personalization engine?

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

Martech

JANUARY 14, 2025

Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

Advertisers 131

Advertisers Advertising Transform Shoppers 131

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates. Businesses use email marketing to increase customer engagement, drive sales, and raise brand awareness.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

illumin

FEBRUARY 19, 2025

illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025. Perks and programs are a great way to build retail existing and attract new customers. The trick to nailing incentives: dont overcomplicate it.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. It is the practice of creating individualized experiences for customers across all digital shopping touchpoints.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Customer Acquisition Cost (CAC) What it is: The average cost to acquire one new customer across all marketing and sales efforts.

Customer Acquisition 52

Customer Acquisition User-Generated Marketers Marketing 52

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. In B2B sales, old methods need to be fixed.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

SocialPilot

JULY 11, 2025

If yes, then you should be aware that you are completely ignoring the most powerful marketing engine sitting right under your nose: customer reviews. Still, many marketers are unaware of the profound impact of reviews on their customers’ decisions, boosting SEO, and building brand trust. How does this compare to other options?

Shoppers 72

Shoppers User-Generated Management SEO 72