Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. What I’m looking for is a customer-centric view of things. Congratulations!

Customer Marketing 52

Customer Marketing Management Customer Marketing 52

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. So how do you bridge the gap from customer to advocate? Enter customer marketing.

Customer Marketing 107

Customer Marketing Customer Direct Mail Thought Leadership 107

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. What is customer relationship marketing?

Customer 132

Customer Customer Journey Marketing Marketers 132

Duct Tape Marketing

MARCH 19, 2015

” Integrating Brand Story and Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant, Andy Catsimanes – Enjoy! As marketers, we have access to mountains of data.

Customer Journey 65

Customer Journey Branding Customer Non-Profit 65

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low.

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Base.ai

NOVEMBER 10, 2020

Here are her Best Practices for Building a Customer Marketing Strategy from the Ground Up. A while back, at our Customer Marketing meetup in San Jose, Diana Yanez-Pastor from Cloudera joined us to share her insights and best practices for building a customer marketing program.

Customer Marketing 52

Customer Marketing Marketing Strategy Customer Marketing 52

Base.ai

JUNE 7, 2023

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally?

Customer 52

Customer Transform Customer Journey Education 52

Sprout Social

AUGUST 17, 2021

In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing a strategy for, or changing a process to address. But when it comes to understanding your customers, they’re first in line. But when it comes to understanding your customers, they’re first in line.

Customer 130

Customer Transform Customer Journey Retail 130

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Is your business proactive in following up with existing or former customers? Existing customers could be your gateway to significant business growth. A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

Customer 134

Customer Thought Leadership Customer Journey PR 134

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Base.ai

OCTOBER 13, 2021

You’ve been selected to join our exclusive customer advocacy program! While customer advocacy programs were formerly a rare and novel treat back in the pioneering days of programs such as Microsoft MVP (a revolutionary program when launched in 1993), they’re no longer the singular opportunity they used to be. Sound familiar?

Customer 52

Customer Customer Journey Customer loyalty Retail 52

Adobe Experience Cloud Blog

JULY 3, 2018

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Customer Lifecycle Stages.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Martech

JUNE 13, 2022

Attributing success to any initiative or channel is often difficult due to the complexity of customer journeys and the ever-changing landscape of digital media and data privacy. As marketing attribution becomes increasingly difficult, how will marketers decide where — and how much — to invest? Seasonality and trends.

Customer Journey 111

Customer Journey Marketing Marketers User-Generated 111

Search Engine Land

SEPTEMBER 18, 2024

The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. However, brands have an inherent advantage that most political campaigns lack: deep, existing relationships with their customers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 72

Branding Transform Customer Acquisition Customer loyalty 72

Martech

SEPTEMBER 18, 2024

The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. However, brands have an inherent advantage that most political campaigns lack: deep, existing relationships with their customers. Fortunately, brands have a huge advantage—their existing relationship with customers.

Branding 72

Branding Transform Customer Acquisition Customer loyalty 72

Base.ai

MAY 16, 2019

“Why should my customer success team think about marketing?” is a question I often hear from customer success leaders in various domains and industries. My short answer is that customer success must evolve with the customer experience, and the customer experiences are more digital and personalized than ever before.

Customer 52

Customer Health Customer Journey Succession Management 52

Marketing Insider Group

JULY 15, 2015

The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. 5 Key Customer Experience Facts.

Customer 98

Customer Customer Journey Education Retail 98

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Is your business proactive in following up with existing or former customers? Existing customers could be your gateway to significant business growth. A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

Customer 54

Customer Thought Leadership Customer Journey PR 54

Base.ai

APRIL 19, 2023

Upselling and cross-selling campaigns can boost revenue and customer satisfaction. So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion?

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

Customers.ai

JANUARY 3, 2024

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Let’s dive in.

CRM 110

CRM Direct Mail Customer Journey Marketing 110

Adobe Experience Cloud Blog

JUNE 21, 2019

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Why it matters . and B2C, 8.3).

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Martech

MAY 20, 2024

1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Marketing messages become inauthentic, creativity gets stifled and trust erodes. This lack of collaboration leads to a disjointed customer experience — marketing promises a utopia, while reality falls far short.

Branding 115

Branding Thought Leadership Manufacturing Marketing 115

GrowPowerful

FEBRUARY 7, 2023

While it’s not a new strategy, more organizations are looking to customer marketing. When you stop to think about it, you spend all this time and money gaining new customers, you onboard them, and your job is done. But in times of downturns or uncertainties, you recognize that you already have a customer base.

Marketing Strategy 78

Marketing Strategy Customer Journey Marketing Marketers 78

Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. Let’s find out.

CRM 144

CRM Customer Journey Marketing Marketers 144

Sprout Social

MARCH 27, 2023

The report’s high impact data and sleek, on-trend design make it shareworthy, which prompts our customers to post it on their personal accounts. According to Sprout’s Senior Customer Marketing Strategist, Justin Woods, “We wanted to surface all the good social media managers do in a year. Think infographics and how-to videos.

User-Generated 138

User-Generated Customer Journey Social Media Marketing Entertainment 138

Litmus

MARCH 2, 2021

As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers. As a marketing leader in an email MarTech company, I’m constantly thinking about new ways to create relevant moments of engagement with our prospects, customers, and partners.

Branding 72

Branding Customer Journey Retail B2C 72

Litmus

MARCH 2, 2021

study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers.

Branding 70

Branding Customer Journey Retail B2C 70

Base.ai

OCTOBER 23, 2018

One of the classic questions I get is: “How do I measure and show results from customer advocacy?” Although customer advocacy should be viewed as a growth strategy, it can be fine-tuned to show results early on. That’s because customer advocacy is a business initiative with real goals, measurements and improvement paths.

Customer 52

Customer Key Performance Indicator User-Generated Customer loyalty 52

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. Product sheets.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

CRM 88

CRM Customer Journey Management Email Marketing 88

Sprout Social

AUGUST 25, 2022

Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Agency partnerships allow you to tap into marketing professionals with extensive technical expertise who can deliver multiple creative and innovative campaigns at the same time. Post Planner.

Management 133

Management Transform Price CRM 133

Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. The technique yields zero-party data and can be used to build a long-term customer relationships. So why not ask the customer how they want to be informed, and let them set the controls?

Transform 98

Transform B2C Law Customer loyalty 98

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

CRM 111

CRM User-Generated Marketing Automation Platform Customer Journey 111