Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Customers.ai

AUGUST 12, 2024

So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App comes in.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. This way, you can better understand the channels performing well and the customer journey.

Customer Acquisition 121

Customer Acquisition Customer Journey Marketers Marketing 121

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Along with this shift, customers have raised their expectations. Search data can show you: The specific problems your customers are trying to solve.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 126

Non-Profit Customer Journey User-Generated SEO 126

Martech

APRIL 3, 2025

More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story. This creates division between teams, with each blaming the other for poor performance. Dig deeper: Why full-funnel marketing is key to profitability 2.

User-Generated 110

User-Generated Customer Journey Finance CRM 110

Martech

NOVEMBER 4, 2024

Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Retailer audiences offer valuable data for acquiring new customers.

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

DECEMBER 19, 2024

Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Someone new to your brand needs a different prompt than a returning customer ready to make a purchase. CTAs should match what users expect based on their position in the customer journey.

Customer Journey 123

Customer Journey Energy Communications Branding 123

Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. However, the “why” matters less than the “what.”

Thought Leadership 90

Thought Leadership Customer Journey Customer loyalty Marketers 90

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Martech

JANUARY 31, 2025

Return to your why To connect with your ideal customers, you must understand what they truly value. Returning to the why forces you to focus on the customer. Consider the concept outlined in Building a StoryBrand by Donald Miller, inspired by Joseph Campbells The Hero’s Journey. Your customers are no different.

Customer Journey 97

Customer Journey Marketers Marketing SEO 97

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketers 87

Marketers Marketing CRM Customer Journey 87

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

CRM 72

CRM Customer Acquisition Transform User-Generated 72

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing. Depends on your target audience.

Price 96

Price eCommerce Customer Journey Copywriting 96

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Martech

FEBRUARY 21, 2023

Who are our best customers? What markets or audiences do we know best? Defining an effective positioning strategy means clearly defining and understanding your ideal customer — the types of clients you’re best suited to serve. Customer points of contact who you know best along the customer journey.

Performance Marketing 98

Performance Marketing Market Segmentation Marketers Marketing 98

Martech

APRIL 18, 2025

Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams.

Transform 86

Transform Communications Customer Journey User-Generated 86

Martech

JULY 21, 2022

Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience. Eighty percent of customers say they are more likely to purchase from a brand that offers a personalized experience.

Customer 124

Customer Customer Journey Customer loyalty Advertisers 124

Duct Tape Marketing

AUGUST 22, 2024

Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

APRIL 24, 2023

This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. Often, customers are either won or lost not at the point of renewal but during the journey’s delivery and adoption phases, which are critical for improving retention.

Customer 109

Customer Branding Shipping Customer loyalty 109

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

There are no two ways about it: your customers want personalized content from all your channels, including web and email. Providing personalized content can create a better customer experience, and it also builds trust. In fact, more than half of marketers that have AI use it for content personalization.*

Transform 174

Transform CRM B2C CMO 174

Martech

JANUARY 30, 2023

Today’s customers have two, sometimes opposing needs. Enhancing the customer experience and acting as good stewards of customers’ private information is a win-win for brands. My latest book , “House of the Customer,” outlines four North Star goals that every brand should strive for, no matter how aspirational they may seem.

Customer 112

Customer CRM Advertisers Advertising 112

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage.

Influencer Marketing 141

Influencer Marketing Customer Journey Health Marketers 141

Martech

MARCH 4, 2022

There is no sale without a customer. Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. How many customers did you find?

Customer 109

Customer Customer Acquisition User-Generated CRM 109

Search Engine Land

JULY 24, 2024

Issues with the market Market conditions can significantly impact your PPC performance. Market conditions are trickier, so make sure to include non-account information as well. Here’s how to identify market-related issues. Page load time : Slow-loading pages can significantly impact conversion rates.

Communications 96

Communications Market Trends Management Customer Journey 96

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Delivering a unified view of the customer.

Customer loyalty 126

Customer loyalty Customer Journey Marketers Marketing 126

Martech

JANUARY 13, 2022

Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns.

Analytics 115

Analytics Customer Journey Marketers Marketing 115

Martech

FEBRUARY 13, 2025

As a performance marketer with 15+ years of experience, Ive written, responded to and consulted on countless vendor selections. ” Your UX is optimized, your customer journeys are refined, but you know showing more relevant content could drive more revenue. The partner is {insert your reasons here} than expected.

CRM 72

CRM Price Customer Journey Branding 72

Martech

MARCH 30, 2023

Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. As a result, more and more AI-powered solutions are being announced every day.

Product 116

Product User-Generated Customer Journey Influencer Marketing 116

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater. Up to a point.

Whitepaper 126

Whitepaper Customer Journey Finance Marketers 126

Martech

JUNE 16, 2023

In my article from last month , I shared a visual of a macro customer journey and wrote about moving from value creation to value expansion. What do we think our customers care about? Taking that same visual, I have included the six success elements needed to achieve sustainable growth.

Customer Journey 129

Customer Journey Marketers Marketing Customer 129

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. It’s all about developing a relationship between the brand and its customers, and creating a sense of community. Use public feeds to guide customers to your private channels. Bots can address common customer queries. TikTok shakes up the status quo.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

OCTOBER 4, 2021

Using psychology and data to get customers closer to purchase . With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. Other key psychological tools at marketers’ disposal include scarcity bias, authority bias, the power of “free” and the power of “now.”

CRM 111

CRM Health Customer Journey Performance Marketing 111

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. is branded, and only 5.6% is non-branded.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Adobe Experience Cloud Blog

MARCH 19, 2018

Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. Click To Tweet The best marketers focus their efforts on creating content that can be discovered across all of these. Of course, the answer is customer-focused content marketing.

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

B2C 112

B2C Customer Journey Customer Product 112