Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Rock Content

OCTOBER 13, 2020

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Customer 131

Customer Customer Marketing Food Retail 131

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. What is customer relationship marketing?

Customer 141

Customer Customer Journey Food Marketing 141

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Pirate Metrics ) is the most popular growth marketing framework. His philosophy?

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What is marketing automation? What a re t he b enefits o f m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing Marketing 90

Adobe Experience Cloud Blog

JUNE 16, 2016

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Pamela Slim. In this episode of the Duct Tape Marketing Podcast , I interview Pamela Slim. More about The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You.

Place 101

Place Customer CRM Non-Profit 101

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? How to create an omnichannel marketing strategy.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Econsultancy

APRIL 11, 2022

“Consumers no longer give a damn about your marketing plan,” states Tim Glomb, VP Content for Cheetah Digital. What do changing data strategies and comms plans mean for customer loyalty? Seventy eight percent say it’s down to being rewarded for their loyalty.

Customer 93

Customer Customer loyalty Communications Entertainment 93

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. Marketers are constantly learning how to connect in relevant ways with customers to develop long-term value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Marketing Insider Group

AUGUST 5, 2010

B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 102

Telemarketing B2C Customer loyalty Inbound Marketing 102

Marketing Insider Group

DECEMBER 14, 2010

Too often, budgets and marketing plans are simply based on last year (minus some standard percent). So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Related Posts: How To Focus On Your Marketing Plan Whatever Happened to Marketing Strategy?

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Hubspot Marketing

JANUARY 16, 2023

A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. Imagine you do everything right.

Food 145

Food User-Generated Social Media Marketing Marketing 145

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 139

User-Generated Marketing Marketers Advertising 139

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Branding 128

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 128

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 7, 2010

It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable. He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&#

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know how they rank.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

DECEMBER 16, 2010

What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 15, 2010

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps. Share your thoughts, post a comment.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Marketing Insider Group

DECEMBER 16, 2010

What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

JANUARY 19, 2021

One of the first steps to building a solid content marketing plan is researching your audience. SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Opt-outs increased and our brand image suffered — all because we were spamming our customers. “The best laid plans…&# We did not plan for this. But unfortunately too much of our marketing is done based on gut feel.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. But social media has opened up a channel. Absolutely not.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92