Adobe Experience Cloud Blog

NOVEMBER 2, 2015

In this blog I’ll walk you through how to determine the right type of holiday marketing for your audience and share 5 tips to make you stand out to your customers this holiday season. Focus Your Holiday Marketing. This should be the driving force behind your holiday marketing campaign. Send gourmet food and wine.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

OnPassive Marketing

AUGUST 26, 2022

For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.

Customer Marketing 95

Customer Marketing Customer Social Media Marketing Digital Marketing 95

OnPassive Marketing

AUGUST 22, 2022

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience.

Customer Marketing 73

Customer Marketing Customer Influencer Marketing Marketers 73

Base.ai

OCTOBER 30, 2024

In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth.

Transform 52

Transform Customer Place Customer Marketing 52

Base.ai

OCTOBER 30, 2024

In a standout demonstration of customer advocacy and engagement, NICE launched five customer marketing programs within a single year. This achievement reflects the company’s vision to deepen customer relationships, optimize internal processes, and drive measurable business outcomes.

Customer 40

Customer Customer Marketing Marketers Marketing 40

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Martech

OCTOBER 18, 2024

However, I decided to collaborate with the custom “marketing strategist” GPT I created to save time. Then I asked the custom GPT to enhance and expand on the FAB analysis I had provided. Case study Earlier this month, I created a custom “persona” GPT and named it Sarah. It’s pretty easy.

Copywriting 131

Copywriting Entertainment Marketers Marketing 131

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Product Customer Thought Leadership 134

Set Up

SEPTEMBER 28, 2022

The Custom Agency Search begins with the same brief that outlined the client’s marketing challenges. Keep reading to learn more about how Set up finds you the perfect marketing agency! We work with the client’s selection committee to develop a final customized Scorecard to evaluate the final pitches. Reach out to us here.

Customer Marketing 98

Customer Marketing Customer Branding Marketers 98

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. They may also be considering additional purchases.

SEO 133

SEO Customer User-Generated Thought Leadership 133

Adobe Experience Cloud Blog

MARCH 11, 2020

Human relationships breathe the air of trust, within organizations, with colleagues, co-workers, partners, suppliers, clients, and customers. But let’s talk about customers. Customer trust has eroded over the past few years on several fronts. Earning and keeping customer trust has never been as important or as difficult.

Customer 173

Customer Thought Leadership Product Place 173

Base.ai

DECEMBER 9, 2024

How to Diversify Your Customer Content Engine: Insights from Industry Leaders Customer content is evolving rapidly, and todays B2B buyers demand more than polished testimonialsthey crave authentic, engaging, and versatile stories.

Customer 52

Customer Customer Marketing Marketing Marketers 52

DirectMail2.0

AUGUST 7, 2024

Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results.” Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Adobe Experience Cloud Blog

MAY 20, 2019

Many marketers today feel that focusing on acquiring new customers is the most worthwhile investment. According to this Invesp infographic: It’s five times more expensive to attract a new customer than it is to keep an existing one. Retaining your customers. Keeping customers requires satisfying them at every turn.

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. The 4 Stages of Customer Awareness.

Customer Journey 134

Customer Journey Customer Non-Profit eCommerce 134

Adobe Experience Cloud Blog

JULY 3, 2018

If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Customer Lifecycle Stages.

Customer 134

Customer Thought Leadership Marketers Marketing 134

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 114

Customer Education Customer Acquisition User-Generated 114

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. Step 2: Learn.

Customer 134

Customer Thought Leadership Place Management 134

Base.ai

JANUARY 10, 2025

This strategic acquisition strengthens Base.ai's mission to empower organizations with unparalleled customer visibility, proactive engagement, and data-driven interventions that drive retention and growth. This powerful collaboration equips businesses with the tools to reduce churn, drive adoption, and boost customer retention.

Transform 52

Transform Customer Customer Journey Analytics 52

Adobe Experience Cloud Blog

JULY 31, 2019

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. One is silver, the other gold.”.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. What is customer relationship marketing?

Customer 141

Customer Customer Journey Food Marketers 141

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Is your business proactive in following up with existing or former customers? Existing customers could be your gateway to significant business growth. A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech.

Customer 134

Customer Thought Leadership Customer Journey PR 134

Adobe Experience Cloud Blog

DECEMBER 15, 2017

I’ll lead with the positive: 98% of marketers have customer engagement strategies. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. The bad news?

Customer 134

Customer B2C Thought Leadership CMO 134

Base.ai

FEBRUARY 25, 2025

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

Transform 45

Transform Customer User-Generated Customer Marketing 45

Sprout Social

AUGUST 17, 2021

In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing a strategy for, or changing a process to address. But when it comes to understanding your customers, they’re first in line. But when it comes to understanding your customers, they’re first in line.

Customer 131

Customer Transform Customer Journey Retail 131

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Hubspot Marketing

MARCH 9, 2023

The ad depicts a waiter named Brian who closely resembles McKnight (but insists he isn’t) serenading his customers to the tune of the singer’s 1999 hit “Back At One.” If the video’s comment section on YouTube is any indication, Chili’s knocked it out of the park connecting with its ideal customer.

Millennials 128

Millennials Customer User-Generated Marketers 128

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketers 52

Base.ai

MAY 8, 2023

The downturn presents a unique opportunity – a chance for you to lead the evolution of B2B marketing, focusing on customer satisfaction, retention, and value creation. So step up and take charge, forging a future where your customer-centric approach stands as a beacon of excellence and resilience amidst uncertainty and change.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketers 52

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Adobe Experience Cloud Blog

MARCH 2, 2017

Author: Toby Emerson It’s a given that any company should want its customers to succeed. After all, customer success translates into company success. But it’s one thing to want customer success and another to invest in it. What does an investment in customer success look like? Education Should Be Customer-Focused.

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Education Customer Thought Leadership Product 129

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52